Unlocking Revenue Analytics w/ Kelsey White
Call It RevOps

Unlocking Revenue Analytics w/ Kelsey White

2024-12-06
When it comes to marketing attribution, we often focus on point-in-time metrics—those tied to specific models like WU, full path, or custom frameworks. These models can help us allocate revenue to certain activities, like webinars or campaigns, but there's a catch: 👉 They're short-term snapshots.What happens when the webinar you’re measuring isn’t repeated year after year? Or when your campaigns shift focus? These fluctuations make forecasting—something every leader cares deeply about—an e...
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