The Light Inside: Selling with Illumination

Interior lighting isn’t just about looking good. It’s about feeling right.

In this episode of AutoKnerd, we explore how dome lights, ambient strips, and glowing dashboards influence buyer behavior, emotional connection, and brand identity. We dig into the neuroscience of lighting, why your brain relaxes when the cabin glows just right, and how that moment of comfort can turn a maybe into a yes.

You’ll learn:

• How car brands use lighting to build emotional signatures

• The brain science behind ambient lighting and customer stress

• Real sales scripts that connect lighting to lifestyle

• Mercedes vs. Tesla vs. BMW – who’s winning the glow war

• Tactical demo techniques that make lighting part of your close

• Why lighting improves reviews, retention, and resale

We also call back to one of the most powerful moments from EP29 to remind you that the customer journey starts before the drive. It starts with how the car makes them feel.

Flip the switch, hit play, and let’s talk about the one feature most consultants forget to turn on.

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