The AmWritingFantasy Podcast: Episode 120 – The Mindset You Need to Self Publish Successfully

There is an underlying key to being a successful self-published author. Do you want to know what the secret is? It's all about your mindset.

Autumn and Jesper delve into what that outlook is and why it can make such a difference to how you fair as an indie author in this episode. See if you have the attitude and why you need to develop it if you don't.

Check out the FREE Self Publishing Success Course that we mention in the episode at https://ultimatefantasywritersguide.com/self-publishing-success/

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Read the full transcript below. (Please note that it's automatically generated and while the AI is super cool, it isn't perfect. There may be misspellings or incorrect words on occasion).

Narrator (2s):
You're listening to The Am writing Fantasy Podcast in today's Publishing landscape, you can reach fans all over the world. Query letters are a thing of the past. You don't even need. And literary agent, there is nothing standing in the way of making a living from writing. Join two best selling authors who have self published more than 20 books between them now on to the show with your hosts, Autumn Birt and Jesper Schmidt.

Jesper (30s):
Hello, I am Jesper.

Autumn (32s):
And I'm Autumn.

Jesper (34s):
This is episode 120 of The Am Writing Fantasy Podcast. And today we are going to share some thoughts or tips that will be you. We got to break your career as a writer. And the personally, I think that this stuff is something that is often overlooked, but I don't know. What do you think about that?

Autumn (52s):
All of them. I think its definitely not talked about it, but I've just like, Oh wow. Don't pressure or this is going to make or break or you just don't get it into that stuff. And cheese hard stops like, Oh my gosh, am I ready for this episode? I don't know why, but no, I agree. This may be a sound better than it is. It's very, you've ramped the tension right up straight to the insight pull incident and boom.

Jesper (1m 20s):
Okay. Yeah, I should do it the other way around like, like maybe start out by saying this might be a completely useless Episode and there's going to be no tips for you at all. And then we can go from there because then it only got to get better.

Autumn (1m 35s):
That's something that I don't know if that's going to work right there. I think we just have to stick with what we started with. And this was one of the most important episode of your entire author career. And then we had to little bit on that two point, Oh my God. Now that you've set that and now I got conscious about it and no, that's not a good, that's why you thought of anything. And I would just apply that on like nothing ever happens. If someone is going to call you out and I am here for that. So it's all right. Yeah. And you have jumped off pretty quickly as well. So you kind of surprised me. Oh well. So how are things over on your side of the planet?

Jesper (2m 15s):
Well as good a school. So I close to this week here in the Denmark. Of course we are a recording a bit ahead of time. So it's East the holidays at the moment. So the kids are home, which means that the I get to sleep In and I could just get up like nine or 10 in the morning and then right. A chapter before lunch center, you know, I could get used to, this sounds really like my life, but that's one way except for the kids and no indeed. Yeah. I would say it's really nice. And a fantastic. Yeah. And also the fact that I can asleep in the also means that my wife and I have had some time to watch this TV series late in the evening where we are now, I would normally go to bed, but we didn't have been watching some, some stuff and I finished up or we finished up watching a show on HBO called a bear town.

Jesper (3m 6s):
Are you familiar with that one? No, no, no. I haven't even heard that line. So Bri, our town is a, a, a Swedish series. OK. And it's about a, a youth hockey team. Ah, which is not doing particularly well. Oh yeah. But then a former NHL player comes home from the us and he was like at the end of his career and he checks takes on the job of coaching this team. So at this point you're probably thinking, it sounds like some sort of sport series right here. Yeah. But it's not because here it turns a bit dark, but that's usually the type of stories out there.

Jesper (3m 53s):
Like as you know, you know, but so to start a player of the team, he actually ends up raping the coach daughter. Oh I, I, but then 'cause, it becomes very, it's, it's a very serious, serious series what it was about to say, but it becomes very, I don't know what the right word is, but interesting in one way or another, because it starts exploring because you are in a very small towns, society or community and its sort of explores, how does a close knit group of people who know each other really well deal with a situation like this, where you have like the popular kid that everybody's hoping that he's gonna be the next hot key star or a hockey star.

Jesper (4m 39s):
This is going to, you know, put this town on the map and then you have this new girl in town that basically nobody knows. And she, and of course he goes to the police with what happened and so on. And then this whole thing plays out about how the community as well as dealing with the situation. And I really feel like it's, it's very interesting. And it's also very interesting as it dives into details about how, how we, human beings are incredibly good at justifying things to ourselves. Even when we know that our standpoint is clearly wrong, they are because so many of these characters, they, they really convince themselves that they're point of view is the right one.

Jesper (5m 28s):
When, you know, when you're looking at it as, as the viewer and of course you are at a distance, but it makes sense from the person being inside of that community reacting that way. But when you're looking at it as a view at a distance, you can sort of see how completely wrong it is. And it is actually a very I'm, it's a very interesting story.

Autumn (5m 47s):
To be honest, it sounded interesting though, since I've spent 90% of my life in small towns, I have a feeling of that. I'd be like, Oh, I know this is so true.

Jesper (5m 58s):
It, yeah, It could be. Yeah. I, I mean, of course its a pretty serious topic, so it's not like a lighthearted thing that you sit down and watch, but, and I, I would maybe have liked the ending to have a bit more oomph in the end, but what I do recommend the people checking out bedtime time at town on HBO and of course watching it in the original Swedish language, trying to swap titles, instead of all the toppings stuff, I was about to use a nasty word. So the FCC does not broadcast, you know, register, watch over us as a Podcast thing. Goodness. I don't know how we got around that one way or the prolapse to swear.

Jesper (6m 42s):
Yeah. Yeah. Well technically we would have to market in our podcast hosting that there was wearing in the a seven mile language.

Autumn (6m 51s):
Ooh. Yeah. So a lot. Well I thought to the bullets just, just, just, well we can just add a beep. Yeah. Yeah.

Jesper (7m 2s):
Okay. But that, that's something I could recommend if people need something to a new shoes to look at. And so I guess it's the right way of saying it, but yeah. You need your stomach like a bit of a topic though. Yeah. So Coker prepared for a very serious topic. Yeah. Knowing small towns, I can see how it would totally grow out of proportion and being on an easy resolution that you would imagine. Yeah, exactly. But yeah, hopefully you have some more lighthearted stuff on your side of the Atlantic.

Autumn (7m 37s):
Absolutely. It's like spring here are all of our snow. I mean, Vermont, we had so much, well not so much, no. We had a normal winter For, you know, in 2020 in climate change, but it like melted in five days and now the weather is like in the sixties and it's sunny and the streams running. So its beautiful. But it's also, I feel that like I don't usually get spring itus or whatever you want to call it where you are. Like, I just want to go outside of my spring. I, this is what we use. It's cool. Yeah. Or senior-itis when you were a senior in school and you just could not concentrate cause you know, you're about to graduate. So this is a spring fever and I just want to go outside and go for a hike. And I got some work done over the weekend just because it was raining.

Autumn (8m 20s):
So I've got a chance to work on some covers and I'm almost done editing I'm in my book three and my tainted face series. So that's like, yeah, it's so much work going on. We just, we're almost done editing a reader magnet that we've got going on. So I don't know. I might have to take a break and go for a, a little bit of a walk soon. That would be kind of nice. But otherwise life is pretty good. I can not complain. It's hard to concentrate. It's my worst thing. I could say that I was speaking of shows. I sent you one that was, if someone wants a Fantasy that has amazing graphics as a major amazing CGI in a really good story. I sent that one to you that yin yang master's, which is actually proved is by China, which was trying not to read into that.

Autumn (9m 6s):
I'm like, is there any propaganda in here? So there's and what's funny is, and that's what I didn't tell you is there is use two movies so you can get a master's and then there's a second one that has a subtitle. I know that I can remember what it was, but you know what it reminded me of, it sounded like someone came up with like, there is a main character or here's a little bit of a story in a world in the background. And so two different people wrote an idea for it and they decided they liked them both and produced both. So they could almost relate. They feel more like a parallel stories of parallel ideas. And so it was very interesting to watch them back to back and be like, Oh, is that the same character?

Autumn (9m 46s):
But that's a totally different story for him. I don't know how this works, but the, the one in the yin-yang masters do it without the subtitle. I just, it was a fantastic story telling. Very good. And so if someone wants something much more fun, I wants to see ferret demons should have won a ferret demon. You get to watch that. Yeah. Will I we'll definitely watch it. Yeah. I have added to My, I have an app on my phone where I keep track of everything I need to watch a and then I added to it in there. It's where it was pretty good.

Jesper (10m 21s):
So every time I hear about a cool show or a good movie, I just add it in there because then it's it's there and I won't forget about it. And then every time I've done watching something, I go into the app and then I just find something I want to see next. Nice. That's a very useful app, right?

Narrator (10m 40s):
Oh, a week on the internet with The Am Writing Fantasy Podcast. Yeah.

Jesper (10m 45s):
Find a way of voices came out with their 2020 headphone report. It has where they share all the data that they collect it on the audio of that market over the past year. Okay. So it's up with audio books then. Yeah. And you know how I love to put you on the spot, Autumn. I, this is not fair. Yes. That's what I love it. This is because it's not fair. So I was wondering if you couldn't guess, which is young Rose had the most growth in the audio book market in 2020, but I have prepared some very, very short sound clips for you.

Jesper (11m 32s):
So it is going to give you a hint. Okay. So this is a podcast. So some clips are cool. So it is basically sound clips that is hopefully giving you some idea about a young, right. That's the point of the sound clip? So there is no words is just music.

Autumn (11m 51s):
Oh, this is true. It just me, I am going to argue, remember I'm half deaf. So it was just not fair, but lets go for it.

Jesper (11m 59s):
Okay. So I'm going to give you some clip number one and then see if you can guess what's younger. This is okay.

Autumn (12m 13s):
Yeah.

Jesper (12m 13s):
That's it that's like a fog horn. What could that be?

Autumn (12m 18s):
I'm guessing thriller, but I would almost have said for those clothes, it's a misery actually mystery.

Jesper (12m 26s):
Oh yeah. It's a mystery. We had a growth of 158% in 2020. That's exciting. That's a lot. That is a lot. Yeah. Okay. And number two on the list of the second, most growth in 2020 and let me know what this sound Clip. What do you, what do you think this is? Okay.

Autumn (13m 1s):
Yeah.

Jesper (13m 2s):
Yeah, of course. It's so obvious. Well, I'm going to guess because I, because I found this out Clip that is a completely obvious to everybody else is like, what is that?

Autumn (13m 13s):
I would say a memoir. I mean, it sounds too sad to be like cozy and romance. It sounds in the stallion to me. And that's why I would say memoir.

Jesper (13m 25s):
You just trying to be difficult. Of course a romance. Yeah. So I don't know if lifting at the end of the music, we really portrays romance. It's obvious growth rate by 146%.

Autumn (13m 45s):
Wow. That is amazing. And it doesn't actually surprise me. I mean, in COVID who was not looking for a good role mans to sweep you away from this place.

Jesper (13m 55s):
Yeah. Maybe. Yeah. It could be it, but Okay. Number three and a final show. Is that experience the most growth in 2020? Well, not the final one, but the top three final in the top three. Alright. So are we ready for this song? Clip? Yeah. I'm just going to be getting one, right? Are you ready?

Autumn (14m 31s):
I'm guessing Weston say something to do with Cowboys or a Western. It has to be Western.

Jesper (14m 35s):
No, no, no, no, no, no, no, no, no.

Autumn (14m 38s):
What is it?

Jesper (14m 40s):
It's Fantasy.

Autumn (14m 41s):
I can not be Fantasy. Yeah. It sounds like a Western. You misled me. You totally misled me, but okay.

Jesper (14m 50s):
So what's the Fantasy grow 68%. So it's not as smart as the other one's but it's still quite significant. That's good. That is it. What do you think of those growth numbers or

Autumn (15m 2s):
the growth numbers are a fantastic, there are in many ways, in some ways surprising because you know, COVID people are locked down, but it also, if your homie might be listening to Moore, I know, I think my husband has gone for the weekend and I actually ended up streaming a YouTube, a, a series called art at the highest actually he was on CuriosityStream or to the highest, but then when he got back, I'm like you have a subscription to audible. I want access to your books so I can see it when you're holding, when you were working on the computer or your music's. Okay. But its kind of fun to listen to a story so I can see audio books growing.

Jesper (15m 43s):
Yeah. It is growing very much about that. Oh, I also think that it also has to do with the distribution of it, that it, I mean, if you looked at the top three emerging markets after the us, it was Canada followed by Australia and I don't think those two were very surprising, but number three was Sweden. I wasn't really expecting that. So I, I think in part of the big growth numbers in part, because the base line is fairly low, so its easy to get into the triple digit growth rates kind of scary. That's true. So I think that there was that and then it's getting more and more widespread a and therefore as well as you're getting into many more new markets, which helps the growth rates.

Autumn (16m 26s):
I personally don't think it is. I still think it's early days when it comes to audiobooks.

Jesper (16m 33s):
I don't think that the market print tracing, is that a great to be honest. So it it's still Yeah, it's still early days and I was still, even though we keep hearing about these massive growth rates, I would still say that unless your e-books are selling really well, they don't get don't rush into creating an audio book just because you hear that that was great growth rate because honestly you probably not going to earn back to the production cost unless you're selling quite well already. I agree that that would be an, almost a whole talk because of, you know, how audio books affects sales.

Autumn (17m 7s):
But yeah, even my current series, I enjoy audio books, which I did couldn't say before I used to not, but I have no plans right now to put, turn the teen at Faye in the audio books, even though we're a couple of readers of asked for it is a lot of work in really expensive. And if it doesn't really effect your regular sales on Amazon, it's not like this major boost, No way. If the, if the production cost were low, which I don't think they will be in three or four years, maybe for now than it would be a no brainer to always just like we always create a paperback print on demand version, then you would always create an audio book just because it's another, it's another way of selling you a book right now.

Jesper (17m 50s):
I'm not a format, which I think is good, but when you have to pay like 5k or something for it, it's like, ah, now when they get to the AI, that has a very natural voice that you can just drop in your text and it creates a very nice sounding audio book.

Autumn (18m 6s):
I don't want to put voice actors at a work because they are amazing. But you know, if you could just upload an audio book file, like have it converted. And it was a few hundred bucks, Holy kind of, I would probably do it. Yeah. Or maybe I'm even thinking of you, if you could look in the future, you could look at a market where it's just a designated, like it, it will say here is the, you know, a cheap audio book and it will say this is a I rated and there will be an expensive version of an audio book where assess this is a voice acting narrated or something.

Jesper (18m 39s):
I, I could imagine that it would happen so that it's like, if you don't care or some readers don't care, you know that as long as that's the case then. Yeah, yeah, yeah, yeah. And as long as it as decent, they are happy and then they will pay or paid at a discount or have the budget version. But I can imagine that will happen in three or four or five years maybe for now that, that you will have two versions of audio books. That's a whole other topic. So I could see that happening.

Autumn (19m 6s):
Definitely me too. It will be interesting

Narrator (19m 11s):
And on to today's topic. Okay. So

Jesper (19m 16s):
Yeah, I'm thinking that it's probably useful to just start up by stating that when Well, I was about to say we, but actually, I mean me when I'm talking about Mindset, because I can only talk about myself and I have my own biases, meaning that a for instance, when I'm tackling this topic in this episode here, I'm coming at the Mindset from a commercial point of view, meaning what is the mindset behind making a living from writing and earning money from it. And I also understand that in saying that not everyone is Writing to make money and that is perfectly fine, nothing wrong with that whatsoever.

Jesper (20m 2s):
However, I just want to share it. That's where I'm coming from when I'm talking about Mindset. So I don't know, maybe, maybe you have a different perspective on, on it out of, I don't know, but that, that sort of way I'm thinking, I think with you, when we come to author Mindset that is looking at it from a business perspective. So you're looking at the marketing and is sort of wrapped up into it. But I think I do have maybe a little bit of the artistic because I also think part of part of what makes you a good author platform, a good market or a successful author, hopefully, you know, making money is that you also care about the quality and your abilities as a writer.

Autumn (20m 44s):
So to me, I have a little bit of the artistic side, but I think it of overlaps, you know, the sphere is, are definitely where they joined is to me as the author of marriage Mindset. It's not a hundred percent marketing. It's not a a hundred percent craft, but there's a point where you merge those two. And that is my idea of an, a successful and a rewarding author Mindset. Yeah. Hm. Okay, good. Yes or no, but I, I think it's good to see if, I mean, we, we might come at it from like 80%, the same angle, but then slightly different anyway, which is probably good.

Jesper (21m 23s):
Yeah. That's probably a good way. Or you have to have something different.

Autumn (21m 25s):
I'll play devil's advocate if I have two, just so we are not always in agreement, you know, if you have two, like if I take it and you make it sound like you don't enjoy it at all, and this is like,

Jesper (21m 35s):
okay, I will sacrifice myself to do it, but in reality you love it.

Autumn (21m 41s):
They don't need to know is that I'm very, I would like to be Willy well in just play the play at the numbers, you know, but maybe one place to stop could be easy to talk a bit about catching reader's attention. I guess I could put that label on it because honestly, I think from a mindset perspective, you know, when you're thinking about how to get readers to read your work, I think the attention span is too big or as turtle probably, or one of the biggest hurdles we have in today's Publishing landscape.

Jesper (22m 26s):
And from a mindset perspective, I'm looking at it in the point of view about understanding who is it actually that we are keep competing against for reader's attention. That's true because they say it or the office.

Autumn (22m 46s):
No, not really. Well, Amazon, I do agree with that. A recent interview with Mark Coker, where he said Amazon is sort of pitting other authors against what their authors, because if you could do a search on Amazon for another, ah, for your, even yourself. So the first floor of slots are paid advertisers. And before you actually get to the person you are looking for, and that is really annoying, that is on Amazon. But in general, if you're talking about whose attention or, you know, we, as author's trying to pull readers' into, it's not for some other authors, that's there not our competition. It is the rest of the world. The app's the media games, Audio books.

Autumn (23m 30s):
There's so many other things that are competed to try to get a real game games is a good one.

Jesper (23m 37s):
Yeah. Yeah. I mean to some extent I, Yeah, I like you said, I, I think just some extent you could make an argument to say that there is some competition about A, between other authors, but I'm also of the firm belief that those people who really like to read, they will always go on to read more. And there's no way that we can write enough books for them on our own. So if they like to read, they will read more and other authors as well. So in some, some sense you are not really those people. I don't think we were competing that's as much for the attention because they love reading and they will continue reading. But all of the big chunk of people that sits in the middle, you know, we have those to reach a lot.

Jesper (24m 21s):
And all the time at the bottom may be of the, of the buckets. We have those who are basically never reads. And, and then in the middle we have the majority of people who reach sometimes, but not all the time. And for those people, I really think that our main competitor And I, that's why I said games. I think that's a good point that you made there. But what are the ones that I was thinking about was really streaming services like Netflix, HBO, Amazon, and that kind of thing, because one of those people are going to do, you know, they come back from home, they've even the dinner there. They have a sort of thinking, should I go and lie on the couch and watch the next episode of my series on Netflix?

Jesper (25m 6s):
Or should I open the eye book and start reading? All right. I mean, that's really the choice that they are making and that's not an easy competition to be him because it really means that you have to produce a very, very high quality content, meaning that you are you a story. It has to be really, really good. And that's not, I hope not for everybody Am I change? Hopefully you already know that you have to produce really good content, but there are also those that think that they can sort of get away with a half decent cover and they will get there on two, which is a, an English teacher to do the editing.

Jesper (25m 51s):
And then that should be fine. Right? And then they just put it that way.

Autumn (25m 55s):
Well, if you're trying to compete against Netflix, people are not going to read that book then, you know, it's, they will Peter out very quickly. I mean, there's so much more to it. I mean, having a little bit of psychology and knowing like you need to have a hook at the end of every chapter that makes them want to turn the page and then a good opening to the next chapter so that they don't want to be like, Oh, it's a different point of view. Or there is the answer to my question. You want to keep them going and going because it is a lot of marketing. It is a lot of trying to feed their curiosity so that they want this more than the ease of sitting back and watching a show because even science-wise watching a movie, it's only a lighting up part of your brain.

Autumn (26m 36s):
So I mean, it is really couch potato. It is truly low energy, low, low need of a paying attention. You can still surf On your phone and you've watched a show and talk to your spouse and you know, you can do a multi-task when you read it. If you're really reading, it's like just the rest of the world could be on fire. And you're like, just one more chapter, just one more time. So it's a little more energy. And to have it fires up your brain, like your actually there doing it, if it has a well-written book, all of your senses are firing. It's like, you're dreaming it. It's your it's becoming part of you and movies do not actually do that to you. So it's a totally different process that you're trying to get readers hooked on, get that adrenaline rush going, You know?

Jesper (27m 23s):
Yeah, that's true because essentially the, well, what do you know, watching a slow a, a, a, a show on Netflix, for example, if it is just being served to you right now, whereas the reading is an immersive, may you are inserting yourself into the story. Whereas watching his show on Netflix, it's just a couch potato or wanting something. And, you know, you don't, unless the character mentioned a smell or sneezes, or does something to clue you in that they're smelling something. It doesn't even Dawn on you that, you know, they're sitting by the campfire in there going to smell like Ash. But when you're reading it, there are a good writer is going to have layer that in or the smell of a dragon, or is it the smell of something?

Jesper (28m 6s):
And it's going to immerse you, like you said, in a far different way. And that's what the people who love reading. That's what they love has because it really drags you in and you don't get that quality unless you're working on it, unless you're doing it, you know, on purpose.

Autumn (28m 22s):
Even after 20 some books, I still have a Check where I check all of my chapters for things like the five sentences and stuff, because it's easy to get into the mood and you're done writing and you go all the visual and very little auditory because I'm half deaf. So let me do, you know, you got to add that stuff and yeah.

Jesper (28m 42s):
Yeah, that's true.

Autumn (28m 44s):
And, and that's really where the Mindset thing comes in. Meaning that if you have to be conscious about the fact that you have to produce really, really high quality work, because otherwise, if its sort of halfway there, you can imagine like somebody is sitting there with the Kindle Or whatever they are reading on. And There are sort of, well maybe they read two chapters and they're like, Oh, well it's not really engaging me the stuff. And then they are watching over at the TV, hanging on the wall over there and it's like, no, let me, let me go watch some TV or is that right?

Jesper (29m 17s):
Yeah. Yeah. That's the problem. So it is, it's not an easy for sure, but a, but it is important to be aware of.

Autumn (29m 25s):
Definitely. And I think that's, I like that you started on that one. Cause like I said to me, the quality, the artistic, the desire to keep trying to improve yourself and your craft and your writing to me, it's very important. It's important, artistically, as important as your mindset that always having that curiosity, you never say I Am good enough. I do not need to learn anything else about Writing. I don't need to read any books because I don't need to learn anything. That's not going to, it's not the right mindset to have to be a successful author. You should always be thinking, what can I do better? How w who is another author? Who's better than I am. So I'm going to read there and see what I like. And I'm going to break it down. Every time we read a book, every time we watched a movie, you are like breaking down the plots and the characters in the person next to you.

Autumn (30m 9s):
I was like, Oh my gosh, just please it enjoy this. And you were like, no, I'm going to tell you that that was foreshadowing. I know that that's true because, well, at least for me, when I started writing myself, the way I experience stories was like, if you a, if you were looking at it one way, you could say broken forever.

Jesper (30m 38s):
But if you look at it on another way, it's just changed forever because, well, yeah, I don't know how to improve because in some way it has broken because I cannot enjoy a story. Like it could be four because I'm looking, I'm looking at a structure behind the words and, and I cannot help myself. Or even sometimes I try consciously to ignore it and just read the story. She would go up, but I cannot help myself looking at, Oh, that was a forest at foreshadowing hint there. And there was something that I might pick it up and I just can't let it go. I'm reading one. Now I just started, I'm probably like 20% Intuit. I'm not going to mention the title of anything. So don't worry. Ah, I'm not going to put any time anybody down on it, but actually, you know, but, but honestly I really liked it.

Jesper (31m 22s):
It was so far, it's a really good book. It's a really good story. But the one thing that I did pick it up already is that because it's a FANTASY, so you have multiple characters and I've done this myself in the past as well. So I'm not thinking on the author at all. But the introduction of the point of view characters is quite aggressive in the early phases of the book. Meaning that you're, you are sort of, are you jumping from one to the next, to the next, to the next, like the, for the first four or five chapters in a row? And it is slightly confusing, but as you, because you don't quite understand how it connects together. And, and also you are a bit like when you get back to the characters, like which character was this again?

Jesper (32m 7s):
Because it was introduced too fast and I've done this myself. So I'm not thinking on anybody at all, but I just think that there is something there I notice is a slightly detour, But, but there's something there about thinking about how are you eating new characters into the story and not going too fast. I think I'm 25% in the, according to my Kindle now. And is it starting to make sense? I can see how it connects now, but the first like 15%, maybe 2015, 20% of the book, it was pretty confusing even though what was happening was really cool. And I really liked it. It, it was cool. Cool action scenes and everything was really good.

Autumn (32m 48s):
Well, billing is great, but it's just a small things that might tick some people off. Some readers me like, no, this is too confusing. I'm going to give up it's right.

Jesper (32m 58s):
And you can't write it for everyone. So there is going to, you're never going to satisfy everyone, but it's definitely something to think, to keep in mind, as you learn your craft, you know, you have someone who maybe will point that out to you or something for yourself to think about. And I think that's where the idea of always improving, you know, looking at how things are working, reading other books and seeing what worked and what didn't work, so that you can look at your next story and you keep writing and keep going.

Autumn (33m 26s):
Indeed. And the other thing that I also feel like it is really important when it comes to Mindset is long-term thinking a little bit. I like that one, because this is of course where I'm looping back to the fact that I was set in the beginning, that I am looking at this from a commercial perspective, but overnight riches almost never happens. So if you're trying to plan for, or even hoping that your debut novel we'll be like this major Success, it probably won't a, and I'm sorry, but the truth of the matter, and we can take a couple of examples here. So Lee child, for example, a highly, highly successful British a thriller author.

Jesper (34m 10s):
I, he is, I think last time I tried to look it up, he was estimated to have a net worth of around $50 million. Okay. So I guess we can call that successful. Can we,

Autumn (34m 22s):
Yeah, I guess, I mean really? Yeah.

Jesper (34m 24s):
Yeah. But he didn't really find much success until he had published about 10 books and George RR Martin is similar. Yes.

Autumn (34m 32s):
Yeah. I'll say he has had a very long career to finally reach the pinnacle that he has. And he's no, you know, the kid anymore either.

Jesper (34m 43s):
No, indeed. So it's, it's small like millions. I know it's not just going to start rolling and you know, it's, it's a matter of over the longterm to build a catalog of books with each will earn you a little bit more and to make that career out of writing, you have to consistently be working on a new book. And this is not me saying that you have to release a new title every month. Not at all because I, I know some people do and that's how they enter the living and find if that's what you can do. But to me, it would stress me out. If I felt like I had to release a new title every month and write 6,000 words a day as something, Nope, not going to happen.

Autumn (35m 25s):
I'm not that kind of a writer. And I don't want to be either, but at least put your butt in the chair and at least two, some writing so that you are at least working on your back a back catalog all the time or building that back catalog 'cause At the end of the day, that's where the money is going to come from. And then they go down the line 15, 20 books later, or like with your tire Martin, 20 years later, if you finally get some awesome success than great. But I, I think planing for that, or even expecting that it's not going to bring you any good. No. And especially in today's market, I mean, maybe you will hit it out of the park with one book, but you, I think we've both seen it.

Autumn (36m 6s):
I think Chris Fox as a few other authors who have try it a couple of a different series and they still, even once they become popular, they can have something that doesn't sell because it's not as much of an interest. So you have to keep trying in generating new content and trying to find maybe the book that hopefully Lyfts all of them up, but you could always have that one series and everyone's like, Oh, Oh, well, that's the one we don't talk about, you know?

Jesper (36m 30s):
Oh yeah. You remember when he wrote that, you know, it's, it's always going to be a challenge, but it's definitely, you want to keep writing and you want to remember that this is a marathon. If you're doing this as a passion, if you were expecting to write three books and you're going to be as famous as George R. Martin or Stephanie Meyer or a JK Rowling's those that really is the less than a 1% have the 1% have the 1%, there are so many millions of authors and there are many, you know, maybe hundreds of thousands, maybe just thousands that are making a full time living off of Writing. There's many more who are having it as a very solid PR part time job, or as a part of a different part time job, or, you know, balancing several things.

Autumn (37m 14s):
And then there's others that this is literally just going to be a hobby. That's not going to be a huge revenue stream. So you need to remember there's all of these different tiers and it is sort of onto you two have the mindset, the strategy is the goal was the marketing, the skills, the quality, all of those tools to help sometimes the luck to make this into something more.

Jesper (37m 40s):
Yeah, Yeah. Agree with that. And everybody fits into those categories differently. And, and, and, and that's also absolutely fine.

Autumn (37m 47s):
I just think from the front have mine set perspective, I just think it's important not to sort of set yourself up for failure, meaning that you get into it with the idea that I'm going to be in the top 1% of all authors globally. And I'm going to be as rich as a J K Rowling or something like that. It's well, great if it happens, but it's probably not. And if you're setting yourself up for that, you can see you're almost only gonna fail and you are going to disappoint yourself. One of the reasons is not all of them, but one of the reasons why people stop writing is because they get disappointed and they feel like, no, this is not what I expected. It should be. I had hoped that I was going to learn a lot more money by now or, or, or whatever.

Autumn (38m 33s):
But if they had just kept writing maybe four books more

Jesper (38m 37s):
From the word AI, it now it would make it a difference. So it was just a shame too, to drop your writing because of something like that. And I think it's important to try to set yourself up by thinking long term, maybe earning 50 K a hundred K a year. Maybe that's modern enough for what you want. I mean, who says you have to earn millions, maybe even 10 K if it's the sidekick, the 10 K can pay your summer vacation every year. And maybe that is

Autumn (39m 7s):
Yeah, absolutely fine. Yeah. I mean, nothing wrong with that. You should definitely have, you know, your idea of what, what is the, what is, I think everyone should have a solid, this is my goal to get to and know that it might take time to get there. And do you, like you said, maybe it's only 10 K a year, but to say, if I hit five K a year, 10 K a year, if I could do this much money, I would feel like I was totally successful and no, it doesn't hurt to have that like, you know, shooting for the stars. That's Okay. Because maybe then you'll hit the moon. That there's nothing wrong with that. But to know, to at least know that thinking you're going to hit JK Rowling's level is probably really going to be amazing and lucky and hard, but that's okay if you just hit Jupiter, the Jupiter is nice.

Autumn (39m 54s):
You know, you don't have to go outside of the solar system, but just to have that Real, that reality check where it's great to maybe dream big. But remember that is dreaming. The reality is going to be in something a lot closer to home and know what that is. Do you know what you really want to work towards and then working towards it? And for me, this is one part of my mindset, I think is really important. And I remember when I was first becoming an entrepreneur and I read that the sign of someone who will make a good entrepreneur is someone who can work for 12 hours, go to bed and feel like I'm out of ideas. I am disappointed nothing work today. And they will wake up in the morning and they'll go, all right, what am I trying to do today?

Autumn (40m 35s):
And you will start over with all the same passion, all of the same curiosity, problem solving, look at things from a new perspective, you have to wake up in the morning and say, I am doing this again. Cause this is what I want to do. And you're going to look at it from a different angle. And if you feel like you need to, someone keep bolstering you and telling you because you can everyone, you know, cheerleaders. But if you need that over 50% of the time, like 80% of the time, you are looking for someone telling you you're going to be okay, you're going to do a good job. This is going to be really hard for you. You need to have a certain level of confidence in what you're doing, your marketing. And if you don't have it, now go take the lessons, go get the skills, bring yourself up to where you feel.

Autumn (41m 15s):
You are capable of succeeding. You just need to keep, you need to work, keep working and getting there because it is a lot of hard work. And if you don't believe in yourself, and if you're not trying to improve yourself, then it's going to be that much harder and you probably will give, so you need to have that mindset of what am I gonna do now? This was a tough day. I'm having a glass of wine in some chocolate and tomorrow we are going to hit the ground running.

Jesper (41m 46s):
And tomorrow I'm going to make waffles dog. The dog Shrek is secretly.

Autumn (41m 57s):
One of my favorite movies. It's just awesome. Is the first one I ever watched the turnout, all of the fairy tales in their heads. And I'm like, this is it. This is why I love This. So yes, tomorrow you will have to make waffles if you were going to get up and you're going to do the waffles. And if you had to end the day in wine again, that's OK. But the next day you're doing waffles again.

Jesper (42m 18s):
Not, not, not everyday, hopefully ending the day with wine. That's that's not going to be very healthy in the long term waffles in the morning. And why did the evening, I think is going to be the end of you at some point. Yeah.

Autumn (42m 29s):
Why not? If you want me to, if you were enjoying life. Yeah.

Jesper (42m 33s):
But at least if, if, if you need some encouragement and if you need some support and back up the head off, over to the Am, Writing Fantasy Facebook group, 'cause, there is a lot of good people helping each other in their, and an offering SUPPORT. So, so that's at least the community that will help you. So feel free to join there. If you just go to the group session section on Facebook and search for Am Writing Fantasy, and you will find us. Yeah. But I have one more Autumn. And I think this is probably the most important one of them all

Autumn (43m 2s):
I used to be. I'll see. I'll see if I agree with you.

Jesper (43m 5s):
Yeah. Of course. Devil's advocate over there. You can see how we love it. Yeah.

Autumn (43m 9s):
Yeah. Absolutely. Well,

Jesper (43m 13s):
I think, and again, this is coming from the commercial perspective again. Right. But they are those who have the mindset that if the writing is just good enough, then the readers will come to me and it will grow from there. They will start reading the next book I write and the book after that. And if I got through that because of the writing is so great. So the only thing I really need to focus on is my writing skills. And don't get me wrong. Writing skills is incredibly important. Of course, you have to be able to tell a really, really good story and have really good writing as well.

Jesper (43m 53s):
But yeah, Yeah. It's not everything.

Autumn (43m 57s):
No, no, no. It's not every day and age. You just,

Jesper (43m 59s):
Or you have to advertise your books, but above all, you have to build an email list so that you can get in touch with your readers when you release a new book, because honestly, readers, I'm not as loyal to the author. As you might think. In many cases, they don't even remember what the author's name was. Then they might not remember the title of the book, but they don't really remember who the author was. And they don't really according to research. And I cannot remember the exact numbers, but I, it was something to do With that in an average Rita's I would have to have read three or four books of the same author before they started remembering what the author named was.

Jesper (44m 42s):
Because otherwise you just don't remember if you had them on your e-mail list, you can send them an email and you can say, Hey, the new book is ready here. Here's the link. So you can pick it up right now. And then they might not necessarily, but they might go on and do that because they know there's a reason why they ended up on your list and the first place it was because they liked what they read. So they don't have to remember to check Amazon. I wonder if this author here really is something new, because nobody will do that, right. That they won't go on to Amazon once a month to check if you uploaded the new book.

Autumn (45m 14s):
But if you get them on your email list, you could just tell them, and that's not a sale right there. So for me, the mindset around thinking that the writing is the only important thing, I think that probably worked 10 years ago, but not anymore. And even in 10 years ago, I'm not sure if it was, I mean, it helped when eBooks were, if you were out with eBooks, we're new and you were in a good writer, you were probably right now on the forefront. But for most people, it's not just about being a good writer. I mean, I, I, my true, true deep fans, you know, they tell me that I'm better than Told can. I just love them so much, but it's not enough if you don't have the mindset of how to market, of how to stay in touch with your readers, how to connect with them and even know some of those like little marketing tips, like this is why I saved.

Autumn (45m 59s):
I wrote an entire series and now I'm releasing them. Back-to-back it's not just because of, you know, the excitement of releasing them. Back-to-back but it's also because readers will then, you know, not get lost in the series. They will be like, Oh, it was the next ones out. Oh, the next ones out. And they come right along with it very quickly, because most series don't sell until you get to the last book anyway. So you might as well say to them all up to the end, but those are the things again. So you're always looking for it's more than writing. I love the writing craft. If I could just be a little hermit in the woods. Oh, Hey, nevermind. So if you could just sit in and right now we have to worry about marketing is fantastic, but it's not the reality.

Jesper (46m 41s):
You have to know how to Mark it and you have to be able to talk to your readers and know where they are and they have to be able to find you. And the email list is definitely the easiest way of doing that.

Autumn (46m 54s):
Yeah. It's a devil's advocate in the woods have spoken.

Jesper (46m 57s):
That's right.

Autumn (46m 58s):
And I got quite a hermit because I have a, another hermit with me. So what are two hermits? I don't know what the term would be. Hermits assists. Well, I know a hermit or a place where hermit lives as call it a hermit Todd. It was just so I can go with that.

Jesper (47m 16s):
Okay. Well, anyway, if you liked what you heard today, and if you want to sort of dive much more deeper into all the different aspects of being a self published author, what you Should be aware of, what you should think about everything to do with like creating covers that fix Fitz, the markets, how is the Amazon algorithm works? How to run book launches and so much more, the good news is that Autumn and I created a a hundred percent FREE costs that we call it self publishing success course. And I would encourage you to go and check that one out. We will place a link to the sign up page in the show notes.

Jesper (47m 60s):
A and it's not going to cost you anything other than you need to put it in your email address two too, so that we can email you the different modules and you get onto the cost platform. But I suggest that you check it out and there is so much good content in there that you can dive into. And of course, if you don't like it, you can unsubscribe at any time. No questions asked. So it's easy. Check it out for FREE. And yeah, that's pretty cool. So I think it's an amazing Course. So yes, it is. It is definitely something that if you're starting out or even just stalled or just have questions, this is definitely the thing to take. I wish I had it when I first started in 2012.

Jesper (48m 41s):
So I'm glad we have it now and can help out authors and helped them on their journey and help their mindset because there are things as a whole module on mindset you want to,

Autumn (48m 54s):
Okay.

Jesper (48m 54s):
Yeah. So next Monday we will do a deep dive into a tool that we are finding incredibly valuable when editing and that's the software called pro Writing. I, yeah.

Narrator (49m 5s):
Yeah. If you like what you just heard, there's a few things you can do to support The Am Writing Fantasy Podcast. Please tell a fellow author about the show and visit us at Apple podcast and leave a rating and review. You can also join Autumn and Jesper on patrion.com/ Am. Writing Fantasy for as little as a dollar a month. You'll get awesome rewards and keep The Am Writing Fantasy Podcast, going to stay safe out there and see you next Monday.