S4E2 - Thought Leaderhsip

At last ... we get to discuss the big one: "Thought Leadership", the key discipline within all things professional services marketing. We reached out to PwC's Paul Barbagallo to hear how he thinks firms should design both their TL programs and individual pieces - and he had lots of answers. So, grab a pen and a notebook... and listen in?

Episode guest: Paul Barbagallo, Senior Editor, Global Integrated Content at PwC.

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota