139. Google Analytics 4: What You Need to Know + When You Need to Worry About it

You may have heard the news or seen the notification that Universal Analytics is going away… and it is. Which means eventually you’re going to have to switch to Google Analytics 4. On today’s episode, I’m sharing the biggest differences to expect and my recommendations for when and how to make the switch. 

 

What You’ll Learn

• The main difference between Universal Analytics + GA4
• Why GA4 will actually make your life easier
• Why I don’t recommend you start using GA4 until next year
• How to prepare for making the transition from Universal Analytics to GA4

 

Episodes Mentioned

109. Automate Your DMs on Instagram with ManyChat

http://ecommercebadassery.com/manychat

Links Mentioned

Google Analytics Crash Course

https://ecommercebadassery.com/data

 

Read the Full Episode Transcript

http://ecommercebadassery.com/139

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