In this episode of the RANE Insight podcast series from RANE (Risk Assistance Network + Exchange), Chief Marketing Officer Greg Radner speaks to David Brown, the host of the Business Wars podcast, about his new book, The Art of Business Wars.
If you read that closely, you'll note the reference to "The Art of War" by Sun Tzu.
The world of business is often a matter of survival; one leader conquers another, offering better products, better marketing, more investment, or just plain more sales....
In this episode of the RANE Insight podcast series from RANE (Risk Assistance Network + Exchange), Chief Marketing Officer Greg Radner speaks to David Brown, the host of the Business Wars podcast, about his new book, The Art of Business Wars.
If you read that closely, you'll note the reference to "The Art of War" by Sun Tzu.
The world of business is often a matter of survival; one leader conquers another, offering better products, better marketing, more investment, or just plain more sales. The pursuit of success means a business leader must understand the competition, where it is coming from, and how to beat it. t's kind of like, well, war.
That’s the idea behind one of the most popular podcasts out today, called Business Wars. Business Wars tells the stories of rival companies; of what drives them and their leaders, inventors, investors, and executives to success — or to ruin.
The program’s host, David Brown, has released a new book called The Art of Business Wars: Battle-tested Lessons For Leaders And Entrepreneurs From History’s Greatest Rivalries. They speak about what it takes to avoid risk and beat the competition - or join it - on business.
Learn more about RANE and how we help businesses plan for and mitigate the many risks to their business. Visit us at RANEnetwork.com
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