Episode 233 - Beware of “10X” and “We Fill Your Pipeline” Claims

2020-05-07

Download

If a marketing expert promises you results that seem too good to be true, it probably is. In this episode, Matt and Kirk discuss why they believe it’s irresponsible for “marketing gurus” and “lead-generation experts” to claim that they can fill financial advisors’ pipelines and get them 10X the results. They also talk about what advisors have to gain by shifting away from a “quick win” marketing mindset. In this episode, you will learn: Why the promise of 10X and filling your pipeline is problematic How to validate these promises

If a marketing expert promises you results that seem too good to be true, it probably is.

In this episode, Matt and Kirk discuss why they believe it’s irresponsible for “marketing gurus” and “lead-generation experts” to claim that they can fill financial advisors’ pipelines and get them 10X the results. They also talk about what advisors have to gain by shifting away from a “quick win” marketing mindset.

In this episode, you will learn:

Why the promise of 10X and filling your pipeline is problematic
How to validate these promises
Why silver marketing bullet is not a sustainable pursuit
What to do if you’re approached by aggressive marketers that trying to sell you short-term success
And more!

Tune in now to consider a new way to think about quick-win promises from marketers.

Resources: Top Advisor Marketing | Kirk's LinkedIn post | Death By Referrals

Brought to you by: iris.xyz

Comments (3)