Taking the “Middle Road” to Achieve Unity and Win Support

In Part 2 of our new series, "Influencing Stakeholders and Building Consensus", we discuss taking the "middle road" to achieve unity and win support with Paul Furiga, President & Chief Storyteller of WordWrite, and author of "Finding Your Capital S Story, Why Your Story Drives Your Brand".

In this episode, Paul discusses the idea of the Capital S story, the "Language of Trust" and helping clients who are experiencing conflict with our host, Joy Scott.