Don’t copy Google, says workplace expert Despina Katsikakis

Don't copy Google when it comes to workplace strategy.

That's according to workplace expert Despina Katsikakis, the driving force behind Google's workspace, one of the most iconic and copied in the world.

Katsikakis said that interiors must be developed to support the culture of the business in question.

"When we did the vision for the Google workplace, the look was copied all over the world. But people didn't understand what it meant. It was a physical manifestation of the cultural values of Google. It wasn't a transferable solution," she said.

"You need to engage to understand the culture of a particular business. Otherwise you could end up with a space that looks great but does not fit with the culture at all.

"And then the space will fail."