Building Relationships Through Effective Communication: A Sales Therapy Session with McKenah Elizabeth

Not your typical "salesperson" - this episode of Truth Be Told features McKenah Elizabeth, a full-time content creator, discusses sales, communication, and building rapport in this episode. She shares her journey from being an elementary education teacher to entering the sales industry. McKenah emphasizes the importance of communication and adaptability in sales, regardless of the product or service being sold. She provides insights on building rapport, asking open-ended questions, and genuinely listening to customers. The conversation also touches on the similarities between sales and recruiting, as well as the value of curiosity and deep conversations in building relationships. In this conversation, McKenah and Dave discuss the application of sales techniques in personal life, the importance of mentorship, evaluating success in sales conversations, and handling resistance from potential customers. They also touch on the challenges faced by women in sales and the power of belief in selling. McKenah shares her experience as an influencer and the importance of building relationships and promoting the benefits of products. 

 

Truths:

• Sales is more than just convincing someone to buy something; it involves effective communication and building rapport.
• The approach to sales may vary depending on whether the product or service is being sold, with services often requiring a stronger focus on building relationships.
• Building rapport involves showing genuine interest, letting down your guard, and using humor to break down barriers.
• Asking open-ended questions and actively listening to customers can lead to deeper conversations and a better understanding of their needs.
• Having a framework for conversations can be helpful, but it's important to be adaptable and flexible in order to truly connect with customers.
• Deep conversations and genuine curiosity can lead to more meaningful relationships and a more interesting conversation. Sales techniques can be applied in personal life and communication style.
• Mentorship and feedback are crucial for personal and professional growth.
• Success in sales conversations can be measured beyond closing deals.
• Handling objections and resistance requires embracing and affirming the concerns.
• Being genuine, embracing objections, and showing humanness are key in communication.