What’s the Value of Creating a PR Calendar as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Well, it's 2020, have you started to think about getting your own PR, press relations, for 2020? I hope so.

Today I want you to think about creating a PR calendar. So many times businesses miss the easy way to get publicity is by covering events, or product launches, or some kind of upgrades that you do with your local media. What you want to come up with answers the question: what's the news angle to this? So if you're a 150-year-old store and you've started to add WiFi, that doesn't really matter. But if you added WiFi because you could use a new enhanced shipping app that would cut the price down by 30% to local deliveries, that would be newsworthy.

Today, I just want you to think about where are the options that you have? What are the stories you could get out there? What are the news hooks, is what we often call them, that you could get featured in your local media that would get customers to say, "Hey, that's my store."

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!