Beyond Big Data: The Rise of Universal Analytics for Small Data Sets

Beyond Big Data: The Rise of Universal Analytics for Small Data Sets

 

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For years, the analytics world has been enamored with Big Data — massive volumes of information harvested from web traffic, IoT devices, social media platforms, and more. But a quiet revolution is underway. Universal analytics tools — traditionally designed for big data processing — are now being adapted and optimized for small data sets, enabling small businesses, researchers, and lean startups to make informed decisions without the infrastructure of a data giant.