10 things you need to do to survive and prosper during and after the COVID-19 shutdown: 6) Develop specific post-crisis growth objectives

COVID-19 measures have drastically reduced business activity. It may take at least a year for things to get back to normal.

RIABU’s Simon Littlewood explains to Mark Laudi that business leaders who have used the crisis to get closer to customers and competitors and to maximise free cashflow, should identify and capture new growth by displacing less resilient competitors, if necessary using liquidity to attract and retain them with gentler terms of trade