Love Your Sales Podcast welcomes Ryan Chute, the Wizard of Ads, to discuss the critical elements of sales and marketing success. Leighann and Ryan dive into the concepts of brand culture, the importance of simplicity, and how to create authentic connections with customers. Ryan shares insights on how companies can stand out by aligning their internal cultures with their external branding and marketing efforts. The conversation highlights the significance of being "sales ready" and the impact of a unified, consistent...
Love Your Sales Podcast welcomes Ryan Chute, the Wizard of Ads, to discuss the critical elements of sales and marketing success. Leighann and Ryan dive into the concepts of brand culture, the importance of simplicity, and how to create authentic connections with customers. Ryan shares insights on how companies can stand out by aligning their internal cultures with their external branding and marketing efforts. The conversation highlights the significance of being "sales ready" and the impact of a unified, consistent presence across all channels. Tune in to learn how to make your sales process effortless and elevate your business to new heights.
Contact Ryan Chute
LinkedIn - https://www.linkedin.com/in/wizardryanchute/
Website - linktr.ee/ryanchute
Email - ryanchute@wizardofads.com
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Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/
The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489
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Leighann Lovely: Welcome to another episode of Love Your Sales. I am so excited today.
I am joined by Ryan Chute, the wizard of ads, a visionary in entrepreneurship. Welcome Ryan. Thank you so much. How are you? I'm doing well. Thank you for asking. So, Ryan, why don't you, you know, ex kind of expand a little bit on, um, what the Wizard of Ads is.
Ryan Chute: I'm a, I'm a partner within the [00:02:00] Wizard of Ads that, basically helps businesses, uh, build their brands and take them from, unknown names or, or name recognition through to.
Being, becoming a household name. And really what we're trying to do is elevate the, the brand presence within a Particular company, but equally as much try to elevate the inside of the business to be able to deliver on those brand promises.
Leighann Lovely: What does that mean?
Ryan Chute: Well, it all boils down to a thing that I learned back in 2015, from my partner, Ray Segrin, uh, who's also a wizard of ads partner.
And he, said, look, there's, there's three big buckets here. There's the brand, there's the culture, and then there's the experience. And. Your brand is a representation of your culture and your experiences. Your culture is all of the things that your employees experience in your business, from your salespeople to your CSRs, to your, uh, your, HR department or your accounting team straight through to the buying experience.
Now, [00:03:00] when we care for those people at the right level in our culture, the buying experience is going to be elevated because they're the ones actually doing all the work. Right. And those buying experiences and those buyer experiences and those employee experiences are the things that we are able to represent in the brand through our advertising, our websites, our policies, and all of the things that bring it all together.
So in short, your brand really is your culture and your culture really is your brand. And that's what's going to deliver the buying experience.
Leighann Lovely: I love that. I, I absolutely, and I don't think that we put enough emphasis, um, on, you know, we, we, as businesses are constantly talking about, oh, how do we look from the outside?
But if we're not focusing on how we act. on the inside, how we are on the inside, how it won't translate no matter how hard we try, you know, [00:04:00] from the outside view, right? If we're not teaching that, if we're not constantly making sure that we're looking at that. And, and I remember somebody, I asked somebody one day, I said, well, how do you, how do you create a culture?
And they're like, well, As you grow, no matter what that culture will exist, no matter what it create, it starts to create itself. If you are not 100 percent diligent on staying on top of that, you will have a culture that exists. No matter what, so you have to make sure that you are like actively making sure that that's a positive, happy, good feeling or experience is being created.
Ryan Chute: I think, think of it like a, like a Petri dish, right? There's three different, uh, there's three different terms for culture, you know, and, and if we were just to take the biological [00:05:00] chemical. You know, version of that for a moment. And we had a little Petri dish and we threw in a bunch of, you know, positive little biomes and, organisms and whatnot, we're going to have a healthy little Petri dish full of things.
But if we throw in a whole bunch of negative things and bad things that we're going to get mold and darkness and, gloom and, poison, and it's no different in your culture, right? When we start to recognize and relate the true laws of. The universe, be it the chemical or biological or physics of the universe.
What we realize is that the same thing happens in our business and your friend is right that, no matter what, there's a culture there. The question is, are you steering that culture or are you a victim of that culture? It's also important to recognize that you don't just have one culture in your business.
You have neighborhoods in your business. You have many cultures in your business. Your CSR is all kind of come together in a click your, your, uh, install department, [00:06:00] your retail sales floor department, your, different groups of, birds of a feather flock together and, and tend to have a perspective.
Of us against them. A lot of the times, if you don't find ways to bridge those gaps and, and create a holistic solution that makes everyone feel a part of the team and able to communicate in a healthy ways.
Leighann Lovely: That's so interesting. Like, I, I love I'm such a nerd because this gets, this really gets back into, you know, a podcast that I had.
Years ago, which is the HR, you know, aspect of things, but, and we forget that, we forget that this piece of it directly correlates with the way that the individuals in your organization represent your company from the outside world. So if you, if you're sitting, if one of your salespeople, your CSRs, one of your [00:07:00] anybody at that company is sitting in earshot of somebody who is considering buying or is even in the market for a product that you have and you are disgruntled and you are talking negative, Oh God, you're working at this company, that person is not going to become your client.
Ryan Chute: That's right.
Leighann Lovely: But if that person is talking about how great it is to work at that company, all of the sudden that person who needs plumbing services and I refer to plumbing constantly, I don't know why, but, um, cause I, I always have a plumbing job at my house,
Leighann Lovely: That person all of the sudden may pull up their phone and go, Oh, what company is this?
And look it up.
Ryan Chute: Right.
Leighann Lovely: And that person then may become a client.
Ryan Chute: Well, and if we were to just extrapolate exactly that, Leanne, to, instead of it just being the person who's sitting next to you in the restaurant, to that exact same kind of thing happening on the [00:08:00] radio, where 50 percent of the population of any city in America can hear your ad and that ad sounds not so much like an ad, but a glimpse into what you stand for and what you stand against in your business and how you represent that, be it Funny or endearing or maybe even sad or frustrating and exacerbating that pain and then resolving that pain in a in a 30 or 60 second ad that has a person going, Huh?
I mean, I don't need plumbing right now. I mean, Leanne always needs plumbing, but I don't need plumbing right now. But when I do need plumbing, if I had to choose between a random faceless group of people on Facebook or, Google search, or, uh, you know, looking at the Google map pack or the LSA local service ads and going, I guess I could just pick one of these random people like a roulette table, or I could pick the one that I.
Kind of already have a feeling [00:09:00] about, and then the feelings kind of good. And when you, when you are known, liked, and trusted before they need your thing, you're winning the game before the game plays is even started.
Leighann Lovely: That's yes, that's what, yeah, yes, you are. And, I constantly. You know, the no like and trust is a constant conversation that comes up.
Obviously on, you know, this is a sales podcast. We constantly talk about the no like and trust factor and when people feel when you invoke a feeling negative, positive. Like you said, you know, if it's when it's a feeling people remember
Ryan Chute: no matter what you say, but everyone will remember how you made them feel
Leighann Lovely: right?
And if you make them feel like they've connected with you in some way in a positive way. [00:10:00] You've just triggered something in them that will go, Oh, I remember. And that's how you've gotten them to look you up when they do have a, you know, a need for whatever service.
Ryan Chute: It's going to be one of two. It's they're either going to look you up direct.
Because you've, been around long enough doing your branding that people go, Oh, I know those, that name, right? We're past name recognition. Name recognition means I know your name, but I just don't care. Being a household name is. I care about your brand and you're my chosen brand of choice.
This extrapolates into the sales process. It extrapolates into the, into the buying process. All of this starts to interconnect. Heck this is true when you're trying to find a mate, uh, when you're trying to connect with your child, when you're, uh, connecting with other people in other communities with that, that you are a part of, be it your church or your community center or whatever.
All communication is all communication and [00:11:00] people really like to make it complicated and, um, while it is complicated, there's first principles that we can trust on that, that we can rely on first and, and lean into. So know, like, and trust is super important. Do you want to make your sales job easier?
Have them know, like, and trust you before they come to you. Uh, have you step into their house, you step into their house, or they step into your retail shop, or they call you on the phone for their insurance or, legal services, your average ticket's going to go up, your conversion is going to probably happen first or second sit, it's going to, it's going to happen faster, and your profitability is going to go up, and our measures show that it's somewhere between 30 and 100 percent depending on the product in the market, and that's a lot of money.
Right. And that's how you grow your business. But that's how you make it easier for your salespeople to sell as leaders. We have a responsibility to serve our salespeople at a higher level than we traditionally serve them.
Leighann Lovely: Right. Right. So let's talk a little bit more [00:12:00] about how you engage your clients to assist them with doing this.
You had mentioned that you work with some, you know, some of the trades and some of the Yeah. So let's, let's talk about, you know, not only the cultural piece, but where do you know if, if I were to come to you and say, Hey, Ryan, you know, I, I'd like to hire you to, to assist me. Where do you, yeah, where do you start?
Ryan Chute: Well, you know. It all starts right with our core service at Wizard of ads. We write advertising that stands out, stands 600 feet above the crowd. We have national buying power, so we're able to buy basically mass media like TV, radio billboards at about 27 cents on the dollar. So we pay for ourselves basically a four times return basically day one.
Which, which means two things. One, we can't serve as everyone. So we handpick the people that we want to work with and, and look for the people who are aggressively looking to grow their businesses four times to 10 times their [00:13:00] business out of the gate. And some cases, thousands of times of growth, depending on where they are and what the opportunity is.
So first thing first is we're looking for right people with the right disposition and, and, and looking to care for their people at the right level, both as a customer, as an employee. When we see good operators. Operators that are looking to efficiently deliver, um, the solutions that they provide, then we're going to go to work telling their story.
So it really comes all from the marketing aspect. We're going to figure out that that's the conduit in for everyone. Everyone's struggling with their marketing right now. Everyone's paying 30 percent more for their Google ads. Uh, these days, everyone's Facebook isn't working the way it was working before.
Those are channels, right? Those aren't actual marketing. Those are just, um, tactics within marketing, right? Marketing is all of the things, branding, sales, activation, policy, how we answer the phone, the words [00:14:00] that we use to name our business, the colors we choose, the shapes that we choose, uh, all of these things have to do with marketing.
And we look at it in a very holistic way because we're not associated or attached to any channel where we're what like I like to call media agnostic, we were not fussed about the channel. In fact, the channel is the last thing we need to worry about. The first thing that we need to do is go. What are you trying to achieve?
Are you trying to? Or X, your business, are you trying to, stand out in a, in a marketplace that has a similar named or similar, uh, services as you, or, or products as you, and once we figure out what the. The goal is then we can reverse engineer strategically how we're going to stand 600 feet above that goal and the competition within that goal.
Once we do that, all of that is going to inform exactly what the creative is going to be. And all of that creative is going to [00:15:00] inform how we're best going to be able to deliver it most efficiently on the different channels. So as you see, the channels end up being the last one. And let's not forget that channels include salespeople, CSRs, trucks, storefronts, uh, Phone numbers, websites, all of those are channels and we have to be, ready to, to align all of those channels to speak and feel the same way so that it doesn't get weird along the way as, as people are investigating it.
Right.
Leighann Lovely: Right. Right. You know, and it's, it's funny that you say all of those channels cause you know the way that I explain this to people, cause again, you know, we work in very similar ways. Right. Very, very similar roles or what we do for people is, you know, and when a client comes to me and says, you know, we need help in our sales and marketing front.
And one of the first things that I always do, especially when they come in, they say, we want you to, you know, do appointment setting. The first thing [00:16:00] that. Anybody does Ryan first thing, right? As we go on social media and say, okay, what does this company look like? What do you as a salesperson look like?
And there has been plenty of times that I've had to go back and say, you're really not sales ready. And that's, and I just said it one day to a client and she goes, well, what do you mean? And I'm like, you know, your LinkedIn says X, Y, Z. Your Facebook, which is also tied to your business and you advertise, you know, that's, yeah, I can see it on your website where you have that link says that you're still working at this company, you know, then you have this, that doesn't have a link that goes anywhere.
It's just a dead end. I'm like, you, you just, you're not sales ready. Like I could go out and set appointments for you, but if people are looking you up all of your social, it's not swimming in the same direction. It looks, it's broken. And she's like, Oh, Oh, I didn't, I didn't even realize. And I'm like, it's important.
And people go, [00:17:00] Oh, come on. It's not that, you know, they can find me on LinkedIn and I'm like, yeah, they can. But if they're not a LinkedIn person, they're going to go to Facebook.
Ryan Chute: They're
Leighann Lovely: going to go to Tik TOK. They're going to go to Instagram. They're going to go to their preferred platform. And if you're not on it, that's okay.
It's better to not be on it than have that be broken. And they're like, uh, okay. And so I dropped that, like, you're not sales ready one day. And that's become now the, like, are you sales ready? And it's literally become the terminology that I use because it's really simple and dumbed down to people. They get it.
Are you sales? Right. And it's the exact same thing that you're saying, which is. It is better to shut down a platform than to have it and, and I'm sure you see this for me to go on to a platform and look and say, Oh, this is going to [00:18:00] their previous job. Oh, this phone number is dead. Oh, this email bounces because they're no longer at that company.
If you're a business owner or a salesperson, and I consider every salesperson, you're running your own little mini business. Like, even if you're working for a company, you represent that company and you need to brand yourself as the expert. And therefore, you're becoming like a little mini business.
That's how you're going to become the great. If you want to be a great salesperson,
Ryan Chute: salespeople, I've always 100 percent supported being a sales guy my whole life. We are entrepreneurs. We are risk, centric. We are, um, performance oriented and we are a business and have to think like entrepreneurs, not employees.
And, and that does mean. Getting those all, all those ducks lined up.
Leighann Lovely: Right. Yeah. And [00:19:00] so, I mean, people just don't understand how, how impactful your social can be positively or negatively. Same thing. I mean, we just, obviously, um, you know, this nation just went through the most crazy election ever with, you know, and I'm not going to get into, but people don't realize like, Oh, I'm going to go put my political views out on Facebook.
You very well may be alienating a large population of people. Now, if you want to.
Ryan Chute: About half every time. Yeah.
Leighann Lovely: Right. Right. Same with other topics. Now, if you're okay with that, that's absolutely fine. But understand the ramifications of doing that. And some people are like, well, I didn't understand. [00:20:00]
Ryan Chute: There is a consequence to, to everything.
And, and some people, uh, perceive themselves as, you know, That's the virtuous one that needs to, stand for something, but there's, there's time and place to stand for things. And there's, you know, I, I think that if we all just orient back to, first principles rather than the negotiables in life, right, political parties are negotiables, uh, religion has negotiables in it.
That's why there's many thousands of, of religions. And, there's, there's core things that are non negotiables.
Ryan Chute: In life, and if we just to orient to that and some of those non negotiables being kindness, empathy, confidence, duty of care, honor, you know, which is lost in this world right now, then we're going to have an awful lot more success because look, people don't follow people who aren't going anywhere.
And you can't go anywhere if you don't have a North star and a North star doesn't move. Right? So if, a person is trying to say, I stand for [00:21:00] something, you have to stand for it when it's inconvenient to you as much as you, you stand for it when it's convenient for you. And that's fundamentally the difference between beliefs and values.
When you believe something, you can believe the equally opposite thing to also be true. Right? So I believe, as an example, that, uh, freedom and responsibility are equally valuable things. And depending on which side of the table you sit on, that will matter more or less at any given time. I believe that justice and mercy are equally true, but if I'm the accused murderer, I want mercy.
And if I'm the victim's family, I want justice. But what happens? What happens? When the victim's family murders, the murderer now, what do they want? Right. Right. This is the difference between values [00:22:00] and beliefs. And when we, when we really start to self explore that as leaders and then stand for something in our businesses, even if we're just the salesperson, because there's no such thing as just a salesperson, that's a business.
Right. And when we do stand for that, people are attracted to that. They will follow that values. Are the true value that people see when you're trying to build value. So if you want to be valuable to people, stand for something when it's inconvenient for you.
Leighann Lovely: That was really eloquently put. Thank
Ryan Chute: you.
Leighann Lovely: I really liked the way that you explain that.
And, because you're right. You, that very, very well explained. And, and yes, it's. People need to, and I'm not saying that you have to put a stake in the ground, but people want authenticity. [00:23:00] They want somebody Who's going to show that value. They want somebody who's going to resignate with them. And, and they can't find that if you're not willing to give a little.
Ryan Chute: I like to call it the flinch. Right. When customers see you flinch, they know that you've done something that hurts a little. That's inconveniencing you a little bit. So what can we do to show the flinch?
Leighann Lovely: Yeah. And how do you work with your clients on
Ryan Chute: that? Everyone's custom. Everyone's in a unique situation with a unique set of skills that we have to figure out what matters to both the customer. And what the company is, is ready to stand for and ready to stand against and willing to do operationally, because this all costs [00:24:00] money and time and energy and they have to choose what they're going to do.
A lot of the companies that we start with, frankly, don't do anything special. We're making interesting by making them interesting. Our standout clients, the ones that are truly exceptional. They're all doing something that makes them exceptional. One of my clients, they have less than a hundred products in their price list.
But sell at the same volume as their competitors who have many thousands of items in their price list. They are so good and efficient and simplified at selling that they can absolutely obliterate their competition through their operational excellence, through the true efficiency, the elegance, the curation of their inventory, their products, their protections, their price, and their payments, that they're able to quickly deliver a solution that makes the customer go, Oh, yeah, it's just.
That one. I have [00:25:00] another client that is, uh, got eight locations across the Carolinas that's branded around the dad figure. And what does dad say when the kid calls up at three o'clock in the morning with whatever problem it is? I'm on my way. And that's our brand promise, and that's exactly what we promote in our marketing.
But that's also what they do operationally. They've set up their system, their operation, to be very efficient, but very efficient to do the one thing that we promise consistently. We don't need to talk about 24 hour service and always somebody. And we don't do on call for our plumbers, but like all, no, none of that stuff.
Like that's all just nonsense. Most of the time it's about saying less. But meaning it more
Leighann Lovely: right and having that true core value built in [00:26:00] and marketing that as, as being what they deliver. And that's, that's, you know, we get sometimes and as an entrepreneur myself and working with entrepreneurs, we're so close to what we do that we over complicate everything.
And sometimes the answer Is the simplest thing that's sitting literally on the tip of our nose, but because it's, we can't see it.
Ryan Chute: It's true. And look, Leonardo da Vinci said the, the ultimate sophistication is simplicity. And we see that, uh, hold true, hold true in, in products like apple, who, uh, Not everyone loves, but the majority of the planet loves.
And at the end of the day have far exceeded the expectations in Amazon's approach to ordering process and keeping it very easy to, make the final order, um, [00:27:00] to taking your price book down from thousands of items to under a hundred items, all of these things are what get out of the way of growth and scale,
Leighann Lovely: right?
Right. Simplicity. People, we, we live in a, um, in a instant gratification world and Sometimes the extra details that we think everybody wants the, Oh, here's, you know, here's a complete list of our catalog. That's got the 1000 products. Really? You know what? Sometimes I just want to go on there and be given 2 options.
This 1 or this 1. Yep, I like that one. And I've learned this as being a mom. It's funny, when you become a parent, you learn really quickly. Don't give a four year old or a six year old or even a ten year old a [00:28:00] ton of options. You give them two. A banana or an apple and they go a banana. Okay. But if you give them banana, apple, strawberries, blueberries, they'll sit there and stare at you and go, I don't know.
And it's like, really? Like what? I don't get it. What do you want? And they're, I don't know. But all of a sudden, if you go banana, apple, uh, banana. Great. Like simple. And you give them the option because then they feel like they're getting to choose. And so you eliminate the, I didn't want that. Okay.
Well, I gave you the option now. Okay. Now you chose it. But if you give too many, well, then they're like star struck. And again, these are the, like, these are simple things in life that translate directly into what we as human beings need. Like it's just at our core, this goes back to.
Ryan Chute: Whether you're four years old [00:29:00] or 40 years old, frankly.
The 40 year old person really just wants to say, Hey, do I get the blue car or the red car? That's, that's all I need to know. Like, like the blue one, please. Yeah,
Leighann Lovely: correct. Like, is this keyless entry or is this, like, I, I don't, When it gets too complex, and this is why I don't like dealing with the government, right?
This is why I don't have to, this is why I hire an accountant for all of the complex things. This is why we have doctors and, you know, to, to fix us. So this is why we have people who go to school for the really hard stuff, because we don't want to deal with it.
Ryan Chute: There's a, uh, there's a, there's a concept in physics called the third gravitating body.
When you have two gravitating bodies that tug on each other, like the Earth and the Moon. The, the predictable path is, is pretty straightforward. You can calculate that with, with a fair amount of ease. When you introduce a third, uh, gravitating body like a [00:30:00] comet, the predictability of that comet is incredibly difficult to calculate, mathematically speaking.
Now there's, there's two roads that we can walk down with that. One is how it tugs on us, uh, emotionally, but it also applies to The variability of options when I start giving you so many choices that the 4th and 5th and 6th option could end up breaking the 1st and 2nd place, I start to lose confidence as a consumer that this is the best choice.
So creating and curating your inventory and your pricing is absolutely crucial to serve your salespeople at the highest level. And as salespeople, the most successful people are the ones who do. Distill it down into a. A journey up, a progressive, uh, set of buckets. I, like to call it the, uh, four great walks in home services.
Now in New Zealand, there's the nine great walks in New Zealand, and there's just these beautiful things where [00:31:00] you start off the day at the base camp and you, you walk all through these beautiful areas and you get up to this gorgeous, stunning Vista and you see the magical big thing that you're going to see.
And then on the way back, it's just as beautiful and just as stunning and just as an, beautiful wonderful of experience down to the very place that you started at the base camp. Well, what I do with that is the exact same thing in home services when I'm looking at, um, five different HVAC systems.
I'm gonna start off with the most simplest of systems and I'm gonna walk them up through progressively more complicated systems into the best system. The, Lamborghini of systems, right? Not because I'm expecting them to buy anything, but they deserve to know that they're free to buy a Lamborghini of systems.
As a consumer, whether they choose to buy a Lamborghini or not, right? And then walk them back down. Now, I walk them up in the product and protection of those systems. And then I walk them down in the price and the payment of those [00:32:00] systems. So I start small and I end small. So I'm empathetic in the way that I'm approaching it, but I'm also making it astoundingly simple for them to see all the important things along the way and choose what their favorite Vista was along the way, option one through option five.
When you make it that easy for the customer to go, I like option three, the most. For whatever the reasons are service, uh, dependability, economy, performance, appearance, whatever. It doesn't matter. What matters is what matters to the customer and that's the platinum rule. It's not the golden rule anymore.
The golden rule is do unto others as we want to be done unto. The platinum rule is do unto others as others want to be done unto.
Leighann Lovely: Interesting.
Ryan Chute: Right?
Leighann Lovely: Yeah.
Ryan Chute: And at least half the planet doesn't want to be treated like an extrovert. Pfft. Because they're introverts, right?
Leighann Lovely: And
Ryan Chute: it goes on and on and on. But those are the things that we can cut through all of the clutter of trying to solve the [00:33:00] six things that they care about in a product and just let them choose what's important by showing them an obvious set of solutions.
Leighann Lovely: Very interesting. And yes, that is absolutely what it Comes down to, and I have lost deals because I'm like, you know what? I'm just going to show them some of the add on services. And then they get so overwhelmed with, wait, wait, wait. Um, do I, I don't, I don't think I need any of this. And then it's okay.
We're going to review this. And then I'm going, okay. But you know, you said you were ready to move forward and like, yeah, but there's so much other stuff that I want to look at. And it's like, Oh crap. Like, that's right. You just, you just lost them because you're trying to upsell when in an inappropriate time.
They don't, they don't need it.
Ryan Chute: That's the magic right there, Leanne, is, exactly that. I call it tantric selling. I just waited for you to drink to say that, [00:34:00] see if I get a spit take, uh, tantric selling is the notion of delaying your gratification, your dopaministic urge to get the big whopper home run sale every time out of the gate to sell the priority purchase, sell the thing they need, get them to say yes, get it over the curb and then go back.
To get the rest of the sale, wherever the rest of that sale might make sense based on serving the customer at the highest level, not you, the customer. You should never be selling anything that you, the customer doesn't need. That's unethical. But for example, in air conditioning, if you were to look at a whole air conditioning system, you've got the, uh, all of the bits and pieces.
You can sell it in different configurations. I'm not going to get all complicated here. If we bought the air conditioner and they chose option three. Great. Job is done. Now the install is going on and the old air conditioner has just been [00:35:00] ripped out and the new air conditioner is being put in. The box is kind of just making its way into place.
Well, that's a great time for somebody to come in and look at the ductwork and the air handlers. And how, what's going on. The air cleaning, the air quality, uh, elements, how frequently the person changes their filter could factor into this and, and solving their problem with a superior filter, be it electrostatic or a, or a larger size filter, they could be looking at, um, heck, maybe even a, a, a duct cleaning because the, the old ducts are really quite dirty and we don't want all that dirt going into this brand new system.
And, and finishing the sale. Now we can do this incredibly ethically because now's the time to do it because we can lump it all into the financing right now and just make it infinitely more convenient for the customer. One of the things that we don't pay attention to very often when we're selling the old systems, which were often gas based into these new heat pump systems that the government is, [00:36:00] Putting rebates on and encouraging people to do requires new electric panels.
Well, we should be considering those. If we're in California, we should also be considering whole home generation because the grid is so archaic that there is a dramatic chance of you having your life support system, which is your air conditioner, go down because of your Of your electrical system, which is your life support systems like support system, because it's, it's no longer a luxury to have air conditioning and heating.
It's, it's absolutely a thing that people die from. I've been in offices listening to people who have said their wives just died. It's a real thing and it matters to me to represent ourselves in this industry. Certainly home services as essential service providers. Plumbers have saved more lives than any doctor will ever save in the history of saving lives.
Plumbers water, because if your water is not good, right? [00:37:00] You die.
Leighann Lovely: Correct. Right. If you're not, if you're drinking poisoned water
Ryan Chute: bad in so many different ways, you know, that's Flint, Michigan, perfect example of a most recent time for Americans, you know, but people overseas who are dealing with this and all of the disease that comes from that every single day, you know, so it's a big deal.
Enough that we need to recognize what matters in this world is home services, which is why I really enjoy them the most. Now, our organization, wizard of ads, we, we serve as all kinds of different companies, retailers and professional services and all those things. But, um, my energy tends to focus on service based businesses that are providing services.
Yeah.
Leighann Lovely: So I'm going to wind down because we're coming to time. This conversation has just been so unbelievably amazing at your, a wealth of, of knowledge. But before we do, I want to give [00:38:00] you your 32nd shameless pitch. So Ryan, There you go, your 30 second shameless pitch.
Ryan Chute: You know, we're really just here to help people.
We start with the marketing. We focus on that. If you have a company that's looking to four to 10 X growth, we can come out of the gate saving you a heap of money, but also create an environment where you do become the household name where people actually care about you and you win the game before the game has even begun.
Leighann Lovely: That's awesome. And if somebody wanted to reach out to you, how do they go about doing that?
Ryan Chute: Three, three simplest conduits for me are on all socials. I'm wizard Ryan shoots. You can find me pretty much on any, on any platform under that handle. My, services based, marketing side of the business is wizard of ads dot services.
That's the URL. And uh, my personal page is Ryan shoot. com and you can, you can find me at any one of those spots and interact with me and talk with me. Look into my brain with all of our blog posts and all the other weird stuff that we [00:39:00] put out there in the universe.
Leighann Lovely: Awesome. And I will put those on the show notes.
So if you are looking to reach out to Ryan, you will be able to find those right on the show notes. Thank you, Ryan, again, so much for joining me today. This has been an awesome conversation.
Ryan Chute: That's a treat. Thank you so much. I'm really grateful.
