Unconventionally Breaking Through into Marketing with Marc Blackmer

In this episode, Marc Blackmer, VP of Marketing at Corero Network Security, joins Maria and Gianna to discuss breaking through into marketing, green and red flags in companies and so much more.

 

Corero Network Security is a leader in real-time with high-performance DDoS defense solutions. Service providers, hosting providers, and digital enterprises rely on Corero’s award-winning technology to eliminate the DDoS threat to their environment through automatic attack detection and mitigation. This industry-leading technology delivers flexible protection that scales to tens of terabits, on-premises and in the cloud, with a dramatically lower cost of ownership than previously possible.

 

Marc takes us on his journey of how he moved to California after deciding to take a year off from college to pursue music. He was involved in marketing for 10-12 years,  Marc said getting the job was easy however, but the actual job wasn’t easy. He wanted to be perfect from the beginning, but you can’t be when you are starting out and still learning.

 

Marc also tells Maria and Gianna about some red and green flags to look out for when doing interviews with companies. He states that alignment between marketing, sales, and the product team is extremely important in a company.

 

The leaders in each of these areas need to:

• Communicate,
• Agree on messaging and where the product is going.
• While working together.

He also motivates people to listen to themselves more, when things don’t feel right, they likely aren’t. If companies ask people to do things that are not okay in interviews, then imagine what would it be like working for them.

When looking for green flags in leaders, he advises looking for leaders who are focused, friendly, energetic, and know what they want. Leaders who have a clear and realistic vision. While his advice to marketers is to get to know people, network, and be open to the idea that things that will change. There will be positives that come from change, and you will learn from it.

 

Links:

Follow Marc Blackmer on LinkedIn.

Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.

Follow Gianna on LinkedIn.

Catch up with Maria on LinkedIn.

Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.