Why Your Associates Are the Biggest Factor In Boosting Retail Sales | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Do you know who can most juice your retail sales? That's right, it's your associates because they're the ones that are interfacing with the shopper. And yet, a lot of times I find managers have nothing to talk with their associates about other than put this over there, get that out, you need to do this and this and this. The problem with that is it feels like your a cog at work, and that's not fun.

So today my tip for you is to connect with one of your employees. Every employee and every shopper's going through something, whether that's a kid that's on rehab, there's a parent who has Alzheimer's. There's a million things people are going through trying to put on a good face to it. All we have to do is just take a moment to connect with them as a human being. I said it before, we're all just sitting around the campfire hoping somebody will listen to our story.

So for today, find one of your employees. Really connect, share something from yourself. And then make sure you do that each day with one employee. What you find is you have that lower turnover and that associates who are going through an awful lot find that they have something in common with you. Their loyalty will be higher. Their attitude will be higher. You know who benefits? Everybody does. That's your tip for today.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!