Unleashing Entreprenurial Spirit with Adriane McDermott

Welcome to another compelling episode of Leadership Odysseys as we embark on a transformative journey with Adriane McDermott, an esteemed Chief Marketing Officer and now the visionary founder of TANICA.

Discover the inspiring story behind Adriane's career, leadership roles with renowned brands including Nike, Banana Republic, Seafolly and David Jones, and her transition from a corporate leader to an innovative entrepreneur.

 

Key Highlights:

Early Influences: Adriane reflects on her upbringing in a family deeply rooted in branding and theater, setting the stage for her career in brand building.

Global Experiences: With an extensive career spanning iconic brands like Nike, Adriane shares insights from her roles in global marketing and retail, including experiences during the Beijing Olympics and the World Cup.

The Tanica Journey: Discover the origins of Tanica, an inspiring tale born from the need for social connection and mindfulness during the challenges of the COVID-19 pandemic. Tanica is short for botanical, encapsulating the essence of Australian native and natural ingredients in their lower alcohol, lower calorie flavored spirits.

Entrepreneurial Shift: Adriane discusses the mindset shift from corporate leadership to entrepreneurship, emphasizing the need to focus on one key aspect ("chasing one rabbit") and the challenges of uncertainty and workload.

Building a Legacy: Unpacking the motivations behind leaving a corporate role, Adriane shares her desire to build something lasting, a brand that outlives her—a true legacy.

The J-Curve Nerve: Adriane describes the financial realities of entrepreneurship, the sacrifices made, and the profound fulfillment that comes from pursuing one's passion.

Adriane McDermott's journey is a testament to the courage needed to embrace change, navigate uncertainty, and build a brand with purpose. Her insights into entrepreneurship provide valuable lessons for aspiring business leaders and those seeking fulfillment beyond the corporate realm.

 

Connect with Adriane: LinkedIn 

Tanica: Website | Instagram | LinkedIn 

Chase one Rabbit - David Parrish 

Connect with Kirsty:  LinkedIn |  Instagram.

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