45. CPG Brokers and industry networking with Kerry Somerset Williams - Pres @ the Food Executives Club of Vancouver & Snr KAM @ Brandseed Marketing

Kerry provides us with a great explanation and insight into the value that a broker can bring to your business, and some context surrounding where a broker fits in relationship to the food brand / manufacturer, distributor and retailer dynamic.

Other key takeaways from the episode include some discussion on noteworthy market & industry shifts and trends, questions to ask a broker when qualifying them for your business, some insight into membership at the Food Executives Club of Vancouver and the strong network of industry professionals that frequent events and monthly luncheons.

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For over 60 years The Food Executive Club of Vancouver has served the vendor and retailer community in BC, connecting top executives from Canadian retail banners (so think Choices, Costco, HY Louie, London Drugs, Overwaitea, Quality Foods and T&T to name but a few) to members of the community who are primarily CGP sales and marketing executive AND people just like you - owner / operators who want to network and build relationships to help their business thrive in a competitive market.

It’s fair to say that The Food Executive Club of Vancouver has built one of the strongest industry communities in Canada and definitely worth looking into if you're determined to build face to face relationships. Kerry is currently the president of the organisation and thrilled to introduce the club to us during this episode.

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Founded in 2014 by President Jim Kavanagh, Brandseed Marketing has over 30 years experience in the grocery Industry ranging from in-store retail, category and brand management. The overall focus of BrandSeed Marketing is to add value to your company and become your brand's champion in the Canadian Market while assisting you, the manufacturer, in delivering your product, your goals and your ideas to your quiver of distributors and retailers.

https://www.fecov.com/

https://www.brandseedmarketing.ca/ 

Email:  kerrys@brandseedmarketing.ca 

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Please support this podcast by checking out our show sponsors

FoodPak: https://www.foodpak.com/

Brad Bodnarchuk : ​​https://www.bradbodnarchuk.com/new-strategy-session 

Futurpreneur Canada : https://www.futurpreneur.ca

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