CCL Training: Messaging For The Energy Innovation Act

Join CCL's Marketing Director Lesley Beatty for a training that will provide an overview of the important role of focus and resonance in communicating the four key points behind the Energy Innovation and Carbon Dividend Act, as well as additional messaging recommendations, depending on your audience, and where to find all of the supporting resources.

Skip ahead to the following section(s):
Four Key Leading Messages (2:49)
Using The Expanded Messages (19:45)
Supporting Graphics & Videos (29:30)
CCL’s Support For Price On Carbon (35:30)
Resources on CCL Community (37:00)

Presentation Slides: http://cclusa.org/messaging
CCL Training Page: https://community.citizensclimate.org/resources/item/19/378  
Price On Carbon Page: https://citizensclimatelobby.org/price-on-carbon/