[Stage] Shad Tidler - The Right Way to Overcome Sales Objections

In this episode of Take the Stage, Brad Bialy sits down with Shad Tidler to explore how staffing and recruiting firms can prevent sales objections before they arise and leverage AI to build a smarter, more human sales process.

About the Guest

Shad, a seasoned member of the Lushin sales team since 2014, combines his extensive global business expertise with the disciplined mindset of an Ironman triathlete. Specializing as a leading sales transformation consultant, he is known for crafting scalable strategies and processes tailored for client success. Shad's structured approach instills a sense of calm in clients, guiding them past immediate challenges and toward their goals.

Beyond his professional pursuits, Shad enjoys swimming, biking, running, practicing martial arts, and traveling. He actively contributes to his community by volunteering at his local church, mentoring individuals within and outside his organization, and supporting the Leukemia and Lymphoma Society. However, above all else, Shad values his role as a devoted husband and friend.

Key Takeaways

• Objections reveal problems earlier in the process.

• Desperation kills trust in sales.

• Sales is a series of small agreements.

• Abundance beats scarcity in prospecting.

• AI is a tool, not the solution.

Timestamps

• [00:20] – Why objections mean you’re already too late

• [02:50] – The trap of “we’re different” pitches

• [05:11] – Shifting from qualifying in to disqualifying out

• [07:13] – Sales as small agreements, not one-call closes

• [09:43] – Letting prospects define next steps

• [11:44] – The roots of desperate selling

• [13:59] – Relationship analogies for rejection in sales

• [17:02] – Why being okay with “no” creates momentum

• [20:30] – Building structure around prospect follow-up

• [23:37] – Giving junior reps permission to experiment

• [27:17] – How AI is disrupting sales conversations

• [30:22] – Where staffing leaders should begin with AI

About the Host

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.

Sponsors and Offers Heard

Take the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20

Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30

For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at https://www.BenefitsInACard.com.