Luiz Cent - Nearshore Gold Unlocking Top Talent in Latin America

Luiz Cent - Nearshore Gold: Unlocking Top Talent in Latin America

In this value-packed episode, Luiz Cent shares his journey from accidental experiment to founding a thriving nearshore talent company. What began as hiring his Colombian roommate for a bootstrapped startup has evolved into a game-changing approach that's transforming how growth-focused companies build their teams. Luiz explains why Latin American talent offers superior cultural alignment, remarkable work ethic, and time zone compatibility compared to traditional outsourcing models—all while creating life-changing opportunities for professionals in these regions.

What You'll Learn:

• How to identify when outsourcing fails and why nearshore talent in Latin America delivers superior results
• Practical compensation structures for Latin American talent ($2-2.5K base + $1K commission for SDRs)
• Step-by-step recruiting tactics including powerful screening questions that eliminate 97% of unqualified candidates
• Cultural nuances across different Latin American countries and how to navigate them effectively

Key Insights:

Luiz challenges the common misconception that nearshore talent is only viable for junior positions, revealing how his clients are successfully hiring VPs, CMOs, and Sales Directors across Latin America. He provides a concrete framework for companies ready to experiment with this approach, whether through DIY methods like Upwork or full-service agencies that handle everything from legal to replacement guarantees.

"I've had employees tell us that they've earned more in one month than their parents have earned in an entire year combined. It's life-changing, and their work ethic is just amazing because of that." - Luiz Cent

This episode is essential listening for founders and growth leaders struggling with talent acquisition, especially those competing against better-funded competitors for top sales and marketing talent. Whether you're looking to dip your toe in the nearshore talent pool or build an entire team, Luiz offers practical wisdom and actionable strategies to help you succeed.