How to Build Your Online Tribe in 2021 w/ Daniel Dimassa - Ep. 123 - Lunch With Norm

Today we have Daniel Dimassa. Daniel Dimassa is most known as the founder of the brands Die Epic and Live Epic. We explore how Daniel has been able to cultivate incredible online communities and tribes. Daniel's tribe goes as far to tattoo the brand on their body! In this episode, we explore how Daniel was able to crush it with POD, how to initially start an online community, and we dive into hashtag marketing in 2021.As a lifetime adrenaline junkie and entrepreneur, he is always seeking adventure and building online tribes. As an adrenaline junkie, Dimassa initially started making t-shirts for himself and had no intention to sell them. However, his brand came to life after he ran into one of the Rock's stunt doubles, who was interested in buying Dimassa's t-shirts. The brand launched via Instagram in January 2015. Today, along with his two partners, Dimassa has sold over a billion dollars worth of t-shirts.

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar