Richard Belcher – should I be using live-streaming to increase exposure of my event?

Joining our host, James, for this week’s podcast is director of First Sight Media, Richard Belcher. Posing the question: ‘should I be using live-streaming to increase exposure of my event?’ James and Richard discussed the advantages of live-streaming and if there is ever a time to forget about it.

Websites and apps such as Zoom, LinkedIn, Facebook Live and YouTube, allow live-streaming to be accessible, cheap and easy. Though James predicted there is no reason why events shouldn’t live-stream, Richard advised there is no point doing it purely because “everyone else is”.

Live-streaming allows events to increase exposure and engage with more people. If people do not wish to attend an event because it doesn’t have a strong enough “hook” to entice them, they will have the option to view it via live-stream and, therefore, the organisers still receive their engagement.

Drawing examples of technological advancements, Richard stated that First Sight Media streamed everything in 4k for the first time in 2018. This prospect was unattainable four years ago due to bandwidth restrictions. Richard claimed that, due to the development of technology, live-streaming should now be accessible to everyone.

In short, companies can increase exposure and engagement of their events by live-streaming. This can be achieved with any smart device and the right app or through companies such as First Sight Media.