IAM2041 - Author and Growth Expert Shares the Importance of Differentiation in Building a Brand

2024-03-15

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In this episode, we have Chris Orzechowski, an e-commerce marketing specialist and founder of 100 Year Brand. Chris shares his journey from being a teacher to operating successful remote businesses. He emphasizes the important role that mission, offers, acquisition, retention, and strategic capital allocation play in shaping enduring business brands. Chris also introduces his book 'The M.O.A.T' which stands for Mission, Offers, Acquisition, and Traction. Website: 100yearbrand.co Check out our CEO Hack Buzz...

In this episode, we have Chris Orzechowski, an e-commerce marketing specialist and founder of 100 Year Brand.

Chris shares his journey from being a teacher to operating successful remote businesses. He emphasizes the important role that mission, offers, acquisition, retention, and strategic capital allocation play in shaping enduring business brands.

Chris also introduces his book 'The M.O.A.T' which stands for Mission, Offers, Acquisition, and Traction.

Website: 100yearbrand.co

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