There are few businesses I’d travel multiple hours to visit, but Russian River Brewing is one of them—and I am most certainly not alone. Vinnie and Natalie Cilurzo are the minds behind Pliny the Younger, one of the culty-est brews in the world, and one that is only available for a short time each spring. The brewery only makes a certain amount of this perfectly-balanced triple IPA, and only sells it for two weeks in March. People from around the globe line up outside their two locations to wait for the doors to open, and the economic impact on Sonoma County stands at $6.1 million, just for Pliny the Younger week. We talked about Vinnie growing up in a pioneering Temecula winery, how they met when Natalie bought booze for an underaged Vinnie, and the terror they felt that first time Pliny caught the world’s attention. I drove to their second location in Windsor for the day to hang out and chat, and the nine hours I spent driving were absolutely worth it.
Website: russianriverbrewing.com
Instagram: @russianriverbrewingofficial
Nancy Ulloa, winemaker and owner, Ulloa Cellars, Paso Robles, California
Full of Life Flatbread, Clark Staub, chef and restaurateur, Los Alamos
Mike Gin and Andrew Gin, authors, ”The Mee Heng Low Gin Family Cookbook,” San Luis Obispo
Penni Monroe and Morgan Monroe, owners, Hush Harbor Bakery, Atascadero
Travis Watson, chef, Hotel Californian, Santa Barbara
Susan Feniger and Liz Lachman, celebrity chef and filmmaker, Los Angeles
Abe and Courtney Stevens, distillers and owners, Humboldt Distillery, Fortuna
Zachary Ahrenholtz, chef, Golden Gate Saloon & Holbrooke Hotel, Grass Valley
Ashley Chaney, food podcaster, ”Dear Food,” Los Angeles
Nicky Giusto, baker and miller, Central Milling, Petaluma
Gina + Mikey Giugni, winemakers, Lady of the Sunshine + Scar of the Sea Wines and Cider, Pismo Beach
Justin Trabue, winemaker and activist, Lumen Wines, Santa Maria
Simonne Mitchelson, winemaker and activist, Los Olivos
Jerime Ford, pitmaster, San Luis Obispo
Dylan Jones, Executive Director, One Cool Earth, Santa Maria
Anita Sahi, owner, Copia Vineyards & Winery, Paso Robles
Mara The Helper, entrepreneur, influencer and helper, Tokyo
Marbue Marke, winemaker and consultant, Napa Valley
Raymond Smith, winemaker and owner, Indigené Cellars, Paso Robles
Shanté Norwood, baker and owner, Té’Stees Cupcakes, Lompoc
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