Ad Platform Attribution Is Broken – Here's How Smart Brands Are Fixing It (ft. Fabian from OneTrack)Struggling to scale your eCom brand because your ad data doesn't add up?You're not alone.Meta, Google, TikTok—they all claim the win, but no one tells the full story. Attribution is broken. And in 2025, relying on in-platform reporting will keep your brand stuck.In this episode, we're joined by Fabian, founder of OneTrack, the attribution and analytics software powering some of the fastest-scaling 7 and...
Ad Platform Attribution Is Broken – Here's How Smart Brands Are Fixing It (ft. Fabian from OneTrack)
Struggling to scale your eCom brand because your ad data doesn't add up?
You're not alone.
Meta, Google, TikTok—they all claim the win, but no one tells the full story. Attribution is broken. And in 2025, relying on in-platform reporting will keep your brand stuck.
In this episode, we're joined by Fabian, founder of OneTrack, the attribution and analytics software powering some of the fastest-scaling 7 and 8-figure eCommerce and lead gen brands.
🔥 What you’ll learn:
Why ad platform attribution is broken (and what to do about it)
How to unify your customer data and scale with confidence
Why brands stall after $50K/month in ad spend—and how to break through
The real difference between Triple Whale, OneTrack, and other tracking tools
A simple 3-step attribution framework: Collect → Transform → Postback
How to improve cross-device and multi-touch tracking accuracy
What your first-party data is actually worth—and how to leverage it
If you're running paid traffic across Meta, Google, TikTok, Pinterest, Taboola, or Outbrain… this is the playbook you’ve been missing.
Whether you’re a media buyer, eCommerce founder, or marketing operator—if you want cleaner data, better decisions, and more profitable scaling… tune in now.
👇 Chapters
00:00 - Why Attribution Is Broken
01:00 - The Problem with Relying on Ad Platforms
04:30 - When Brands Should Start Using Attribution Tools
08:45 - What Makes OneTrack Different from Triple Whale
12:10 - How Lookalike Audiences Actually Work Post-iOS
15:40 - Cross-Device and Cross-Network Tracking Explained
18:00 - Why Most Brands Misread Their Customer Journey
23:00 - Using Attribution to Improve Your Funnel Strategy
30:00 - Branding vs Direct Response Ad Strategy
35:00 - Why Offers Matter More Than Ad Hacks
38:00 - OneTrack’s Origin Story and Bootstrapped Journey
45:00 - Inside OneTrack’s Onboarding & Customer Success Process
50:00 - Word of Mouth Growth & Future Vision
🔗 Try OneTrack: https://www.1-track.io
📩 Subscribe for weekly interviews, eCom brand teardowns, and proven marketing strategies to grow smarter in 2025 and beyond.
#eCommerce #Attribution #DTCMarketing #OneTrack #MediaBuying #AnalyticsTools #CustomerData #AdTracking #FacebookAds #ScalingBrands
