218: When creative gets killed

Creative work presented to the client gets killed with alarming frequency.

The average number of rounds today is...five...before the client signs off.

Scary, yes. But today Henry Gomez and I talk about the immediate problem: how to recover, regroup and come back with your best thinking.

The task requires leadership from both the brief writer/stragetist and the creative director.

Howard and Henry break down the challenge from both perspectives.