AI for Services 2025 Podcast Series 2 Episode 4: Making It Work: Innovation in practice

What does innovation look like in small accounting firms? Learn how hands-on training and simple tech tools help firms modernise without being tech experts. Ready to update your practice? Don’t miss this episode! 

In this episode, we hear from these participants: 

- Astrid Ayel, AI for Services Lead at Innovate UK Business Connect 

- Dr. Tzameret Rubin, Senior Lecturer in Innovation and Management at Oxford Brookes Business School and lead of the TiPS Innovation Adoption Accelerator 

- Rebecca Trudgett, Director & Founder, Switchfoot Accounting 

Innovate UK and the Economic and Social Research Council (ESRC) have invested £26.5 million in the Next Generation Professional and Financial Services programme to help professional service sectors (accounting and law) and the financial service sectors (insurance, lending, advisory and payment services) to develop and use digital technologies.  

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Download the transcript