Perception Trumps Reality-Standout to be Credible, Yes it is the B-Word with Steve Brazell

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Because life is like Instagram, you have to take control of your Brand. Everyone judges you in seconds and you must take advantage of the opportunity. No, it isn’t about you as much as it is about the value you bring to others. 

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Branding is more important than ever. Many people claim they understand what branding means. But then why do so many people get it wrong? There are headlines where some person or company stumbles and fails to stand out, stay relevant and win the branding game. Many start late and therefore finish early. Careers are cut short and stock prices tank. 

What if there were proven techniques to consistently differentiate yourself and your business and stay ahead of change?

This Asher Sales Sense podcast with host Kyla O’Connell features Steve Brazell, one of America’s most sought-after Brand Strategists and Reputation Crisis Managers.  Headquartered in New York City, Steve founded the Competition Removal Firm Hitman Inc 25 years ago and works with leading global brands and celebrities such as IBM, Intel, Kevin Costner, Keyshawn Johnson, Fitness Magazine, Time Inc., Microsoft, Warner Brothers, and Walt Disney.

• What is the single biggest marketing or brand mistake that costs market share and missed opportunities? 
• How are internet and social media changes affecting corporate and personal brands? 
• What are the three core takeaways business leaders can implement? 

Listen and find answers to these and other branding-related questions, giving you simple steps you can take not to immediately increase sales and personal opportunities.

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Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.