Curating the perfect ear and wearing permanent jewelry are two of the biggest recent fine jewelry trends. In this informative “How-To” podcast, Duvall O'Steen and Katherine Whitacre, on behalf of Plumb Club Member Chic Pistachio, provide you pro tips for producing successful piercing and “zapping” parties to bring more Gen Z and Millennial customers into the store. Discover the tools required and the pitfalls to avoid so that your customers will have an exciting and pleasant experience of self-expression and/or gifting that they can talk about and share on social media, all with your expert help.