Advertisers Stance on TikTok, Facebook’s “Meaningful Pivot” and Reels on the Blue App | Aug 30, 2021

On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson. Tuesday 8/31: Tech-Talk Webinar w/ Terminus: Multichannel Engagement for Modern B2B Marketers https://on.emarketer.com/Webinar-20210831-Terminus-MultichannelEngagement-TechTalk-Hybrid_Busemailpage.html For sponsorship opportunities contact us:   advertising@insiderintelligence.com.   For more information visit:   https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence