The New Age of Golf: Players vs the Game

Alex Baldwin - President, Korn Ferry Tour
Mark Broadie - Carson Family Professor of Business, Columbia Business School
Dan Zelezinski - Chief Commercial Officer, Twenty First Group
Suzy Whaley (moderator) - President, Golf Nation

 

Golf has seen a dramatic transformation in recent years with how players try to gain an advantage. With professional golfers now inundated with data about their games, how do they best cut through the noise and identify the key performance indicators that actually correlate to winning tournaments? How do different course conditions and layout impact performance? What are players focusing on physically to best prepare for peak performance? From the Tour perspective, how can organizations like the Korn Ferry, Epson, and NCAA best prepare players to compete on the PGA and LPGA Tour? Join us for a deep dive into how golfers are gaining a competitive advantage with Alex Baldwin, President of the Korn Ferry Tour, Mark Broadie, golf analytics expert and inventor of strokes gained, and Dan Zelezinski, COO of the Twenty First Group. Learn how influential figures in the golf community see these dynamics playing out in the short and long term.