Your Growth Plan is Backwards (Let’s Fix It)

2025-03-21

It’s a new year, and you’re probably thinking about how to grow your business. But before you throw all your budget at Facebook ads or slap another sign on your truck, it’s time for a little strategy. In this episode of The Beer Garden, Jason introduces a concept he created called the Revenue Growth Pyramid—a smarter framework for growing your landscape or snow removal business. This episode is all about working with what you’ve already got and stacking your growth efforts in the right order: 🧱 Base – Customer Retention:

It’s a new year, and you’re probably thinking about how to grow your business. But before you throw all your budget at Facebook ads or slap another sign on your truck, it’s time for a little strategy. In this episode of The Beer Garden, Jason introduces a concept he created called the Revenue Growth Pyramid—a smarter framework for growing your landscape or snow removal business.

This episode is all about working with what you’ve already got and stacking your growth efforts in the right order:

🧱 Base – Customer Retention: Stop the leaky bucket. Keep the customers you’ve already earned.
📈 Middle – Revenue Per Customer: Maximize value with upsells, cross-sells, and premium offerings.
🎯 Top – New Customer Acquisition: Bring in new clients, but only after you’ve built the foundation.

Here’s What We Cover:

🔨 Retention First:
Make your business sticky. From personal connections to professional onboarding and measuring retention metrics—this segment is packed with tactics that keep customers around for the long haul.

💰 Revenue Per Customer:
You’re already on site—are you maximizing each visit? We talk about how to expand your offering, price correctly, and add services without overwhelming your ops team.

📢 New Customer Acquisition (Finally):
When it’s time to grow the top of the pyramid, we share proven ways to attract the right customers—from referrals and email campaigns to door hangers and paid ads.

🍻 Speed Round:
Our favorite resources, biggest wins, and blunders to avoid when growing your revenue—like skipping straight to new customers while your existing ones slip away. (Don't do that.)

This episode is for any contractor who wants to grow profitably and sustainably—not just faster. So grab a beer, tune in, and start stacking your growth the smart way.

The Beverages: