Episode 156: Global Vision, Local Roots: Customer Perceptions/Optimum Results CEO Emma Harte on Business Expansion

🚀 This week on AIBF Business Talk, Emma Harte, CEO of Customer Perceptions and Optimum Results, joins AIBF CEO Elaine Carroll for a fascinating chat. Emma shares her inspiring journey of taking over her father’s family business, continuing its success as a thriving enterprise that empowers SMEs through customer feedback and training. 🌱

Emma discusses how the business started due to a gap in the market for quality SME and management training. The need for customer feedback led to the creation of Customer Perceptions, offering tailored solutions for businesses to improve through direct consumer insights. 📊

She highlights her dedication to lean operations, team development, and transparency, all tracked via a custom-built dashboard. Despite her risk-averse nature, she complements her father’s entrepreneurial flair, driving year-on-year growth.
Emma also dives into how embracing mistakes and strong communication fosters a human touch in leadership 🤝. The company has also expanded internationally, including ventures into the Middle East, through personal contacts and understanding market needs 🌍.

With a strong focus on research, Emma stresses the value of understanding market needs and how her business supports clients in making smarter decisions. Her vision? To continue offering world-class consumer feedback solutions at competitive prices. 🎯
Tune in for engaging insights into leadership, resilience, and growth from this dynamic CEO! 🎧