Amy Jiménez Márquez - Navigating Design Leadership’s Pivotal Moments

2022-04-05

Amy Jiménez Márquez shares her story from designer to design leader, what it was like to design Alexa’s personality, and what’s important when leading people in tough times. Highlights include: ⭐ How did you navigate the move into design management? ⭐ Can leaders afford to be outwardly less than their best during hard times?⭐ What was it like meeting Captain Jean Luke Picard (Sir Patrick Stewart)?⭐ What prevents Alexa from defending herself when she’s being abused?⭐ What were the principles you used...

Amy Jiménez Márquez shares her story from designer to design leader, what it was like to design Alexa’s personality, and what’s important when leading people in tough times.

Highlights include:

⭐ How did you navigate the move into design management?
⭐ Can leaders afford to be outwardly less than their best during hard times?
⭐ What was it like meeting Captain Jean Luke Picard (Sir Patrick Stewart)?
⭐ What prevents Alexa from defending herself when she’s being abused?
⭐ What were the principles you used when designing for Alexa?

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Who is Amy Jiménez Márquez?

Amy is a Design Director at Compass, a real estate technology company that’s on a mission to help everyone find their place in the world.

Before Compass, Amy invested four an a half years at Amazon, most of which was as the UX Design Manager for Alexa’s personality. A role that would see her team launch adaptive personalities for celebrities, like Samuel L. Jackson, as well as the “Hey Disney!” assistant.

What a job!

Prior to Alexa, Amy worked on the Amazon Flex design team, where she was the Senior UX Design Lead, helping to improve the delivery driver experience in what became a $20 billion plus global logistics platform.

A generous contributor to the global UX community, Amy is the Owner and Publisher of Boxes and Arrows, a thoughtful peer-written publication that’s devoted to provoking thinking and pushing limits when it comes to the practice, innovation, and discussion of design.

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Find Amy here:

LinkedIn: https://www.linkedin.com/in/amymarquez/
Twitter: https://twitter.com/amymarquez
Website: https://amymarquez.com/

Boxes and Arrows:

Website: https://boxesandarrows.com/
Twitter: https://twitter.com/boxesandarrows
LinkedIn: https://www.linkedin.com/groups/22206/

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

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