Best Practices for B2B Webinar Marketing

2024-12-04

Hello and welcome back to the Marketing Blender Show! 👋 Are you tired of webinars that fall flat and fail to generate leads? If so, you're not alone. Many B2B marketers struggle to create webinars that captivate their audience and drive real results. But don't worry, because we're here to help! In this episode, Dacia and Daisy share their proven best practices for B2B webinar success. We'll cover everything from choosing a compelling topic and crafting an irresistible title to maximizing audience engagement and le...

Hello and welcome back to the Marketing Blender Show! 👋

Are you tired of webinars that fall flat and fail to generate leads?

If so, you're not alone. Many B2B marketers struggle to create webinars that captivate their audience and drive real results. But don't worry, because we're here to help!

In this episode, Dacia and Daisy share their proven best practices for B2B webinar success. We'll cover everything from choosing a compelling topic and crafting an irresistible title to maximizing audience engagement and leveraging your webinar for long-term lead generation.

Here's what you'll learn:
➡️ How to choose a HOT topic and craft an irresistible title
➡️ The key to defining your webinar's goal and audience
➡️ Essential dos and don'ts for webinar planning and execution
➡️ How to maximize audience engagement and retention
➡️ Tips for leveraging your webinar for long-term lead generation
Plus, a real-world case study and a FREE checklist(psst.. you can find it below)!

Don't miss out on these valuable insights! Hit that subscribe button and become a webinar master. 💻

🎯Example of Steps for Setting Up a Webinar:
- Select Topic (and create a compelling title)
- Identify any co-presenters
- Choose a date/time
- Purchase Zoom webinar package ($690 for a 1 year subscription)
- Set up registration on Zoom
- Brand the Zoom webinar portal
- Create speaker bio (including headshot)
- Document Key Points for Presentation
- Select Image for social media
- LinkedIn event setup (landing page)
- Boost webinar post on social media
- Create and design slide deck
- Build question set and polls to engage audience (Yes/No questions)
- Build workflow to pull marketing contacts into CRM
- Create and schedule pre-event email/messages (create versions for copromotion partners to send out as well)
- Do LinkedIn posting and boosting
- Send LinkedIn Invitations (including bulk invites)
- Create and send post-event email follow up with the replay and deck
- Add webinar recording to website (landing page and form)
- Pull transcript and pull snippets for social media marketing
- Advertise availability of the webinar recording