Building and Selling a $10M+ App: Dennis Hegstad’s Journey To An 8 Figure Exit

2025-05-23

From MySpace Influencer to $10M+ SaaS Exit—How Dennis Hegstad Built LiveRecover Dennis Hegstad's path from teenage Counter-Strike pro to serial entrepreneur reads like a blueprint for platform-agnostic business building. With exits including LiveRecover's multi-million dollar acquisition by Voyage and a track record spanning meme pages, Fashion Nova's paid acquisition, and multiple Shopify apps, Dennis has mastered the art of spotting opportunities before they become obvious. In this episode, he reveals the real story behind LiveRecover's human-powered SMS strategy that r...

From MySpace Influencer to $10M+ SaaS Exit—How Dennis Hegstad Built LiveRecover

Dennis Hegstad's path from teenage Counter-Strike pro to serial entrepreneur reads like a blueprint for platform-agnostic business building. With exits including LiveRecover's multi-million dollar acquisition by Voyage and a track record spanning meme pages, Fashion Nova's paid acquisition, and multiple Shopify apps, Dennis has mastered the art of spotting opportunities before they become obvious.

In this episode, he reveals the real story behind LiveRecover's human-powered SMS strategy that revolutionized abandoned cart recovery, why he was spending $100k daily on Meta ads with 800% ROI during the "golden age," and the brutal reality of platform risk that just killed two of his businesses in back-to-back Shopify updates.

From building 13 million Twitter followers through viral meme accounts to running Fashion Nova's paid acquisition at scale, Dennis shares the frameworks that helped him navigate multiple business cycles—and why his next bet is on American-made CPG products in an uncertain tariff landscape.

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