In this podcast episode, Artem introduces Michael, an expert in email infrastructure and cold emailing. Michael shares his journey from running a lead generation agency to creating Warm Up Inbox and eventually developing Mailreef, an email infrastructure company.
The discussion covers the evolution of cold emailing, emphasizing the importance of email warm-up, personalization, and targeting. Michael provides insights into best practices, common mistakes, and the role of technology in enhancing cold emailing efforts.
The episode offers valuable advice for marketers and entrepreneurs aiming to improve their cold emailing strategies.
In cooperation with:
Michael Benson - https://www.linkedin.com/in/michael-benson-6a0ba632b/
Mailreef - https://www.mailreef.com/
#podcast #coldemail #emailmarketing