Trucks Move the World: Insights from Bill Lyons, President and CEO at Mitsubishi Fuso Truck of America, Inc.

In today’s episode, Donna and Tom sit down with Bill Lyons, President and CEO of Mitsubishi Fuso Truck of America, to discuss his career journey and the company’s role in the global trucking industry. Bill shares how his early commercial experience prepared him for leadership, the challenges and complexities of today’s supply chains, and the importance of building resilience through people, processes, and technology. He also provides insight into the upcoming integration with Hino Motors, the future of sustainable and connected vehicle technology, and the value of mentorship in preparing the next generation of leaders.

Takeaways: 

• Supply chain resiliency and its dependence on strong people, clear processes, and adaptive technology 

• The complexity of tariffs and skills needed to overcome the challenges 

• Integration with and advancement in sustainable vehicle technology 

• The meaning of leadership and the values Bill holds close 

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Visit our website: https://www.smeal.psu.edu/cscr 

Guest Bio: 

Bill Lyons currently serves as President & CEO of Mitsubishi Fuso Truck of America, Inc. (MFTA). Bill has served two stints at MFTA over the course of his career. Bill began his career in 1983 in Parts Operations at Iveco Trucks of North America, then moved to Vehicle Distribution. He then joined MFTA in March 1986, as Truck Sales Supervisor. For the next twenty-two years, Bill worked in the growing company, and was promoted several times, eventually attaining the position of Director, Select Sales and Vehicle Distribution.  He left MFTA in June 2008, when the company moved its headquarters briefly to Detroit. For the next six years he worked for ARI/Holman Global Fleet Management in Fleet Management Client Services. He returned to MFTA in 2014 as Vice President, Sales Operations, and assumed his current position as President & CEO in January, 2022. In his current role, he is responsible for all aspects of the company’s operations in the United Stated and Canada.  Bill has a B.S. in Marketing from Penn State University. He and his wife Susan reside in Sewell, New Jersey and have three children, Victoria, Lisa and Bill.