Pricing: Charging What You’re Worth IS Your Job [Ep. #130]

2020-01-13

In this episode of The Profitable Practice Podcast, I discuss the mindset shift that allowed me to get over feeling “sales-y” and have frank discussions regarding cost of treatment with my patients. HOW TO GET OVER YOURSELF AND START CHARGING WHAT YOU’RE WORTH I see it all the time with new practitioners… and struggling practitioners too for that matter. We just have this hang up around charging for our services and around discussing treatment options with patients. Especially when we hold this overarching assumption that our best is “too expensive” for the patient.

HOW TO GET OVER YOURSELF AND START CHARGING WHAT YOU’RE WORTH

I see it all the time with new practitioners… and struggling practitioners too for that matter.

We just have this hang up around charging for our services and around discussing treatment options with patients.

Especially when we hold this overarching assumption that our best is “too expensive” for the patient.

Here’s how to get over that and get your patients clear on and even happy about what kind of financial commitment they’ve signed up for.

In This Episode:

[0:32] What feeling uncomfortable around pricing and upselling holds you back from.

[3:10] How you should be approaching every patient visit when it comes to pricing.

[5:49] It’s your obligation to be transparent and make sure they KNOW what they are opting into.

[7:32] On coming from a place of service and giving the patient OPTIONS.

[8:30] Approaching 2020… action items to consider on this point.

[9:40] How to get patients to say yes to the extras…

[27:40] Reasonable conversion rates to expect.

[30:35] Subscription meal planning offerings.

“Preventing your patient from making an educated decision on what their health care is going to look like by assuming he/she can’t afford what you’re going to offer is probably the worst thing you can do for your business and your patient.”

— Andrea Maxim, ND
Business Coach To Health & Wellness Practitioners

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work.

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