Episode 24 - You’re Not Creating Advocates for Your Business

It’s not enough to have a great company, great products, or great services if your customers are not singing your praises from the mountain tops. In other words, if your customers are not telling everyone they know about you—you have more work to do. You have armed them with the tools they need to make advocacy easy. You have to incent them appropriately so they invest the extra time to become an advocate and they have to have helped them so dramatically that the idea of advocacy is theirs and not yours.

What we’ll cover in the show –

• How to activate your customer base towards advocacy
• What places do you need your customers to tell your story
• How do you incent them without making it look like you’re buying their advocacy
• How to systematize advocacy at your company
• Where to strategically place advocacy content to drive more revenue