The Origin of KEU: Pioneering Entertainment Insurance in South Africa

KEU, a leading UMA in South Africa’s entertainment insurance sector, celebrates 24 years of innovation and personal connections. Founded by Denise Hattingh, KEU emerged during a pivotal shift in the insurance market, becoming a trusted name for event and film risk coverage. As Denise explains, “Each risk is unique, whether it’s aerial artists or liability claims.” Marketing lead Iola Edmayr highlights the importance of balancing digital tools, like broker portals, with personal touchpoints. The upcoming rebranding and website refresh, launching in early 2025, signals KEU’s commitment to staying relevant while fostering meaningful broker relationships.