This is the final post in the series, "How to Drive Delight the Mercedes-Benz Way."
In my book, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, I detail how Mercedes-Benz leaders transformed their customer experience through a clearly defined set of strategic objectives. The goal of those objectives was to transcend customer satisfaction and instead deliver customer delight. So, what are the differences between customer satisfaction and delight and why did Mercedes-Benz set delight as their goal?
Consumer research shows that up to 75 percent of customers who stop doing business with a company were satisfied or even “very satisfied” when they left. Clearly, when Mercedes-Benz dealers dissatisfy customers – those customers are likely to leave. Unfortunately, when Mercedes-Benz satisfies them - that didn’t ensure that they are going to return or recommend the luxury automaker. By contrast, when brands like Mercedes-Benz satisfy and deliver positive emotions, customers report higher engagement levels that predict repeat business and referrals.
Are you measuring customer satisfaction or delight?
Scaling Your Business with Customer Magic - Part 2
Scaling Your Business with Customer Magic - Part 1
The Magic of Customer -Centricity: Unveiling the Secrets of a Transformative Underdog
Navigating Growth and Innovation: Insights for Your Business
Injecting Fun into Your Business Culture: A Lesson from Zappos
Elevating Customer Service: A Guide for Business Leaders & Managers
Maximizing Customer Loyalty: Lessons from the Tech Industry's Best
How to Building Customer Loyalty Through Service Recovery
Are You Glocal?: How to Balance Brand Consistency with Community Connection
Cultivating Passion and Purpose: The Power of Rituals in Business
Create a Zappified Customer Experience - 5 Service Steps Courtesy of Zappos
Silo Busting Your Way to Customer Loyalty and Referrals
Customer Care vs. Speed of Service: Finding the Right Balance
Driving Customer Experience through Personalization
Starbucks - A Guide to Fostering Customer Connection
The 2024 Customer Experience Thrill Ride: Trends, Projections & Tips
How to Finish the Year Refreshed & Engaged - Reflecting and Revitalizing
Navigating the Holiday Rush with a Relationship-First Approach
Customer Experience Excellence Hinges on Knowing Your Competencies
Why Customers Leave: 5 Things To Ensure They Stay & Tell Friends
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