This is the final post in the series, "How to Drive Delight the Mercedes-Benz Way."
In my book, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, I detail how Mercedes-Benz leaders transformed their customer experience through a clearly defined set of strategic objectives. The goal of those objectives was to transcend customer satisfaction and instead deliver customer delight. So, what are the differences between customer satisfaction and delight and why did Mercedes-Benz set delight as their goal?
Consumer research shows that up to 75 percent of customers who stop doing business with a company were satisfied or even “very satisfied” when they left. Clearly, when Mercedes-Benz dealers dissatisfy customers – those customers are likely to leave. Unfortunately, when Mercedes-Benz satisfies them - that didn’t ensure that they are going to return or recommend the luxury automaker. By contrast, when brands like Mercedes-Benz satisfy and deliver positive emotions, customers report higher engagement levels that predict repeat business and referrals.
Are you measuring customer satisfaction or delight?
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Unearthing Timeless Customer Experience Wisdom - Lessons from P.T. Barnum
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Branded Customer Experience: How to Stretch Your Business Without Losing Consumer Trust
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Boost Business Success: Measuring & Rewarding Customer Engagement is a Game Changer
Unforgettable Experiences: Poignant Lessons on Authentic Care
How to Gain Competitive Advantage through Brazen Customer Experience: 4 Tips from Starbucks
Service Recovery: How to Apologize and Build Strong Customer Relationships
Remember and Amaze: Colossal and Affirming Lessons from a Starbucks Barista
4 Key Strategies for Business Success: Adopt Product, Service, Customer, or Adaptive Approaches
The Power of Gratitude: 4 Ways to Transcend Words and Build Customer Loyalty
Customer Experience Excellence - How to Leverage Human Intelligence to Enhance AI
VUCA and YOU - How to Lead in Ambiguous Times
VUCA and YOU - How to Lead in Complex Times
VUCA and YOU - How to Lead in Uncertain Times
What is VUCA & How do YOU Thrive in Volatile Times?
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