This is the final post in the series, "How to Drive Delight the Mercedes-Benz Way."
In my book, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, I detail how Mercedes-Benz leaders transformed their customer experience through a clearly defined set of strategic objectives. The goal of those objectives was to transcend customer satisfaction and instead deliver customer delight. So, what are the differences between customer satisfaction and delight and why did Mercedes-Benz set delight as their goal?
Consumer research shows that up to 75 percent of customers who stop doing business with a company were satisfied or even “very satisfied” when they left. Clearly, when Mercedes-Benz dealers dissatisfy customers – those customers are likely to leave. Unfortunately, when Mercedes-Benz satisfies them - that didn’t ensure that they are going to return or recommend the luxury automaker. By contrast, when brands like Mercedes-Benz satisfy and deliver positive emotions, customers report higher engagement levels that predict repeat business and referrals.
Are you measuring customer satisfaction or delight?
Why Customers Leave: 5 Things To Ensure They Stay & Tell Friends
Thankful Leadership - Why & How to Develop a Grateful Culture
Integrating AI & Human Service Across the Customer Journey - How to Win Repeat Business
Balancing Human-Powered & Technology-aided Tools to Create Customer Loyalty & Referrals
Unlocking the Power of Customer Shadowing: A Must-Have Tool for Business Leaders
Porter’s Five Forces and the Power of Customer Loyalty
How to Wow - Simple Acts That Make A Difference
Emotional Economics: Crafting Deeper Connections with Those You Serve
A Guide to Memorable Customer Experiences: Forget Heroism - Focus on Thoughtful Collaboration
When It Comes To Customers, No Bad News Can Be Terrible News
Your Customer Is Satisfied - Are They a Coupon Away from Leaving?
Emotional & Cultural Value: Lessons from Inca Cola & Starbucks
Keeping Brand Promises - Delivering Experiences that Drive Referrals
The Art of ”Otherness”: How Authentic Leadership Wins the Customer & Employee Vote
Excellence in Operations: The Not-So-Secret Recipe for Repeat Business & Referrals
Unleashing the Power of Customer-Centric Innovation
The Power of Metrics: Knowing Beyond Subjectivity
Utilizing Neuromarketing to Enhance Customer Experiences: A Look into Martin Lindstrom’s Buyology
Why You Must Overcome Continuous Partial Attention & How to Do It!
The Art of Storytelling: A Powerful Catalyst in Customer Engagement
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