Lighter wine, greater impact: Progress from one year of the BWA

2025-01-21

The SWR's Bottle Weight Accord (BWA) launched in November 2023. To mark the one-year anniversary of the Accord, the SWR held a webinar to present the latest data and narratives from BWA signatories, to showcase the tangible results achieved so far. The Accord is a core commitment by signatories to reduce their average bottle weight of 750ml still bottles to below 420g by the end of 2026. At the time of launch, the BWA had 8 signatories, primarily consisting of retailers. Now, a year later, it encompasses 20 participants and more than 1.5 billion wine...

The Accord is a core commitment by signatories to reduce their average bottle weight of 750ml still bottles to below 420g by the end of 2026. At the time of launch, the BWA had 8 signatories, primarily consisting of retailers. Now, a year later, it encompasses 20 participants and more than 1.5 billion wine bottles produced and sold. This represents around 5% of all wine production worldwide.

Listen to the webinar recording to hear first-hand experiences and key learnings from signatories on how they have implemented the Accord. Hear from:

Dr Peter Stanbury, research director, SWR
Rick Eplway, executive leader of merchandising, adult beverages, Whole Foods Market
Dr Laura Catena, managing director, Bodega Catena Zapata
Joe Olding, assistant buyer, Tesco

Comments (3)