AI Masterclass Series Episode 4 - Why Thought Leadership? - The Smarketing Show

Join industry AI experts as they dive deep into the world of thought leadership, especially in the AI and tech space. Learn why 54% of B2B decision makers spend significant time with thought leadership content, and discover the critical differences between authentic expertise and AI-generated content. Key insights: · Building authentic thought leadership vs AI-generated content · Internal vs external thought leadership strategies · Measuring engagement and impact · The role of expertise in content creation Featuring Sales Coach Rick Lambert, Lawyer Christina Catenacci, Dr Tommy Cooke and host Melissa Theriault discussing the evolution of thought leadership in today's digital landscape.