ROGER GONZALES JR: GONZALES VISUALS

In this episode of SPEARHEAD CONVERSATIONS, host Xavier Mercado sits down with Roger Gonzales Jr., founder of Gonzales Visuals. Raised in Waukesha with a stint in Texas, Roger has transformed a challenging upbringing into a story of entrepreneurial success.

He shares his journey from feeling like an outcast in school to discovering his passion for videography and launching his business. Originally called “Key Diversions,” he rebranded to Gonzales Visuals in 2018, capturing Milwaukee’s culture and collaborating with local artists.

This episode highlights Roger’s personal and professional life, his grandmother’s influence, and the balance between fatherhood and entrepreneurship. Roger discusses his transition from a stable 9-to-5 job to the risks and rewards of running his own business,

Roger’s story is one of perseverance, community, and passion. Tune in to hear about his early days in a metal band, touring with Bone Thugs-N-Harmony, and the lessons he’s learned in pursuing his dreams. Whether you’re an aspiring artist or an established entrepreneur, Roger’s insights on creativity and growth are sure to inspire.