245 Brain Science for Story with Lisa Cron

Episode Show Notes

In this episode we cover: 

• How brains are hardwired to respond to storytelling
• Using brain science to creative more effective marketing
• Creating a “story-worthy problem” to engage readers
• Writing a strong chain of cause and effect
• Utilizing the concept of a “third rail” scene to increase emotional impact

Links I mentioned:

Award Scam

Find out more about Lisa:

WiredForStory.com

Rebel of the Week is: Holly

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