EP198: Turning an ‘Unsexy’ Industry Into a Content Machine (Marcus Wolton)

In this episode, Marcus from Gerrard’s Insurance joins us to share how he and his team are reshaping one of the least glamorous industries by injecting creativity, speed, and bold moves into everything they do. From launching a robotic dog named Gerry to partnering with elite athletes and pushing digital-first campaigns, Gerrard’s isn’t your typical insurance brokerage. It’s fast, fresh, and focused on standing out in all the right ways.

 

We dive into Marcus’ journey from a high-jumping university grad to co-founding a modern, tech-forward insurance brand with his business partner Ethan. Along the way, we explore how they’ve leaned hard into content marketing, ditched traditional tactics like radio and billboards, and made a serious case for why brand matters, even in insurance. It’s a story of moving quickly, making bold calls, and redefining how people engage with a service most don’t think twice about.

 

This conversation also covers fitness, mindset, AI, discipline, and why the people around you shape your trajectory more than you think. Whether you’re building a brand, a business, or just want to hear how two guys made insurance cool, this one’s full of unexpected gems and real talk from the inside out.

We’d like to thank Gerrards for being both the sponsor and guest for this episode.

Be sure to check them out out here:
gerrards.co.nz 

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The 10 Million 10 Year Podcast has taken a dramatic increase in production value thanks to the team at Distinct. 

Looking for content partners to take your brand to the next level? Get in touch with them here:
https://www.distinctagency.co.nz