Episode 8 - CMO Series Digital Masterclass: Karen Wilcox on Building Online Success with a Lean Team

Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to achieve online success with a leaner approach. 

Charlie Knight welcomes Karen Wilcox, former Head of Marketing at Taylor English and previous Marketing Director at Kilpatrick to the CMO Series Digital Masterclass. With a foundation in Big Four consulting, Karen now leads as President of Marketing Speaks, bringing years of expertise in driving effective digital marketing strategies.

Join us as Karen shares her unique insights on how firms can develop and implement impactful digital marketing approaches with a lean team. She’ll offer best practices and actionable advice for firms of all sizes looking to make a big impact with streamlined resources.

Karen and Charlie explore:

• The starting point for implementing a digital strategy with limited resources
• The most important questions you should ask your digital partners to ensure they're the right fit for your team
• The key to building effective relationships with your digital partners
• What success looks like and real-life examples of effective campaigns and initiatives
• Advice for CMOs looking to build a world-class digital presence with a small team